Liverpool’s iconic Magical Mystery Tour has once again claimed the top spot in Tripadvisor’s prestigious Travelers’ Choice® Best of the Best Things To Do Awards 2026, ranking number one in the UK, fourth in Europe, and fifth worldwide. Operated by Cavern City Tours, owners of the world‑famous Cavern Club, the Magical Mystery Tour is the longest‑running Beatles sightseeing tour in the UK and has been welcoming visitors from across the globe for more than 43 years. The tour celebrates the city’s unique musical heritage […]
Liverpool is gearing up for the launch of its very first Music Month, which begins this Friday, 1 May. Delivered by Culture Liverpool and Sound City, the inaugural Liverpool Music Month will run throughout May and will see live performances, cultural events, and community activity take place across the city region, before transitioning into Liverpool Summer of Music, which will run until September. This unique celebration of live music spotlights the artists, venues and communities that have made Liverpool a […]
Art, design and creative students from across England, Scotland, and Wales have the chance to showcase their talents, with the opportunity to design the official posters for the historic 2027 Grand Départs of the Tour de France and Tour de France Femmes avec Zwift. Launched as part of the Grand Départ GB’s JOY social impact programme, students enrolled on art, design, graphics, creative and photography courses at further and higher education institutions across the local authority areas hosting each of […]
SUSTAINABILITY THAT MEANS BUSINESS: HOW LIVERPOOL CITY REGION IS BUILDING A STRONGER VISITOR ECONOMY
Sustainability is no longer a side conversation for the visitor economy. For businesses across Liverpool City Region, it is now bound up with real‑world challenges, rising costs, changing visitor expectations, workforce pressures and the need to remain competitive in an increasingly values‑driven market. That is why the publication of the Liverpool City Region Visitor Economy Sustainability Action Plan matters. More than a statement of intent, the Action Plan is designed to provide a clear, practical framework for action, led by […]
Designing accessibility in from the start through co‑creation ABOUT THE ORGANISATION Eureka! Science + Discovery is an interactive science centre situated in Wallasey’s Seacombe Ferry Terminal building, created to spark curiosity and learning through hands‑on STEAM experiences for children, young people and families. From its earliest planning stages, the organisation has focused on inclusive, play‑based learning, with a clear aim: every visitor should be able to fully engage with and enjoy what’s on offer. THE CHALLENGE Science centres are […]
Designing an accessible passenger journey through collaboration and confidence. ABOUT THE ORGANISATION Liverpool John Lennon Airport (LJLA) is an international airport serving Liverpool City Region and beyond, connecting passengers to a wide range of European destinations. With accessibility embedded as a core operational priority, the airport supports over 100,000 assisted travel passengers each year, working to ensure that everyone can travel with confidence, dignity and independence. THE CHALLENGE Air travel can be complex and unfamiliar, with multiple stages, time […]
Culture Liverpool has announced a new round of recruitment across Sport Liverpool, offering five roles focused on accessibility, creativity and social impact linked to major sports events across the city and wider region. The vacancies support the delivery of inclusive, community‑focused programmes connected to Liverpool City Region’s growing calendar of major sports and cultural events. The roles now open for applications are: Liverpool City Council Jobs – Accessibility Project Manager (Culture and Sports Events) Liverpool City Council Jobs – Social […]
Tourists visiting Southport from across the world are set to be met by ‘Jimmy’ – a friendly, AI-integrated Digital Human who will interact with people arriving in the resort and needing to access local information. From transport queries and events to local attraction recommendations, the digital guide embraces cutting-edge AI technology to enhance the visitor experience – including for people arriving in the town for The Open Golf Championship. Jimmy speaks 99 languages and automatically responds in the language he […]
The GDS Sustainability Sprint, hosted by Liverpool City Region Destination Partnership, took place at the Museum of Liverpool on the morning of the 21st April, in the venue’s spacious Riverside Room, overlooking the Mersey. A room full of visitor economy leaders, operators and public and private sector partners reconnected with a shared purpose, to move faster, work smarter and build a more resilient future for tourism across Liverpool City Region. Natalie Wyatt, Managing Director of Liverpool City Region Destination Partnership, […]
April always brings people back to Botanic Gardens, drawn by longer days and the promise of spring. The days begin to stretch, the paths feel busier without ever feeling crowded, and the lake reflects signs of a season beginning to brighten. Trees are lighter at their tips, gardeners are active again along the borders, and familiar routes start to feel inviting after the quieter months of winter. Founded in 1874 by a group of local working people rather than a […]