There is a moment every destination reaches when sustainability stops being a conversation and starts becoming a choice. Not a distant ambition or future plan, but a practical question, what does responsible travel actually look like, on the ground, in real places, with real visitors making real decisions. Liverpool City Region is firmly in that moment. The expectations of visitors are shifting. People still want great culture, memorable food, places that surprise them and stories they can take home. But […]
Liverpool City Region Destination Partnership (LCRDP) has achieved the internationally recognised Green Tourism Bronze accreditation, marking a significant milestone in its commitment to responsible and sustainable growth across the visitor economy. The accreditation recognises LCRDP’s structured and destination-wide approach to sustainability, spanning governance and internal operations as well as how it works with and influences partners. It reflects the progress being made to embed environmental, social and economic responsibility into both organisational practice and the development of the wider visitor […]
SUSTAINABILITY THAT MEANS BUSINESS: HOW LIVERPOOL CITY REGION IS BUILDING A STRONGER VISITOR ECONOMY
Sustainability is no longer a side conversation for the visitor economy. For businesses across Liverpool City Region, it is now bound up with real‑world challenges, rising costs, changing visitor expectations, workforce pressures and the need to remain competitive in an increasingly values‑driven market. That is why the publication of the Liverpool City Region Visitor Economy Sustainability Action Plan matters. More than a statement of intent, the Action Plan is designed to provide a clear, practical framework for action, led by […]
The GDS Sustainability Sprint, hosted by Liverpool City Region Destination Partnership, took place at the Museum of Liverpool on the morning of the 21st April, in the venue’s spacious Riverside Room, overlooking the Mersey. A room full of visitor economy leaders, operators and public and private sector partners reconnected with a shared purpose, to move faster, work smarter and build a more resilient future for tourism across Liverpool City Region. Natalie Wyatt, Managing Director of Liverpool City Region Destination Partnership, […]
Sefton Council has launched a new ten year Visitor Economy Strategy, giving the Borough’s incredible Tourism sector an ambitious blueprint as one of the UK’s leading coastal destinations. The strategy’s main goal is to grow Sefton’s visitor economy by 30% before 2030 by significantly strengthening Sefton’s growing national profile, as well as driving economic growth across its numerous towns and communities. Stunning Sefton’s stunning coastline, internationally renowned golf offer and flagship visitor events like the Grand National, Air Show and […]
Liverpool City Region Destination Partnership’s Tourism Summit, held on 19 March at Liverpool Town Hall, brought leaders, businesses and partners together for a day of outcomes, insight and action. The inaugural summit showcased Liverpool City Region’s rising global profile, its growing economic impact and a shared determination to build a more prosperous, inclusive and sustainable visitor economy. AT A GLANCE HIGHLIGHTS • A clear strategic picture of national and international trends, with practical actions for partners across all six boroughs. […]
Liverpool has demonstrated its rising international reputation as a sustainable destination by climbing an impressive 10 places in the Global Destination Sustainability Movement (GDS-Movement) Index, ranking third in England and reaffirming its growing commitment to responsible tourism and environmental leadership. The GDS-Movement is an international change agency focused on driving socio-economic and environmental transformation in cities and regions via regenerative tourism and events. The GDS-Index is a core part of their mission, a performance improvement strategy that assesses, benchmarks, and […]
The Global Destination Sustainability Movement (GDS-Movement) proudly announces the winners of the 2023 GDS-Awards, recognising outstanding efforts in destination sustainability, naming Liverpool as their ‘Most Improved Destination’. These prestigious awards, presented during the GDS-Awards ceremony in partnership with the International Congress and Convention Association (ICCA), were revealed during the 2023 GDS-Forum hosted in Valencia, Spain. The event was made possible by VISIT VALÈNCIA, City Destinations Alliance, and GDS-Movement. GDS-Movement, renowned for its commitment to driving sustainability in the tourism and […]