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LIVERPOOL CITY REGION TOURISM AWARDS
WELCOME TO THE
Welcome to the Liverpool City Region Tourism Awards 2025/26.
The awards ceremony took place on the evening of the 5th March 2026. Read all about the winners in the press release HERE. The awards celebrated the best of the Liverpool City Region’s £6.25bn visitor economy sector, and with 20 categories, there’s something for all businesses in the tourism industry to compete for.
LCR Toursim Award's Winners 2025
Unsung Hero Award
Sponsored by Liverpool ONE
WINNER: Janet McMahon, Crowne Plaza Liverpool
HIGHLY COMMENDED: Peter Colyer, Independent Tour Guide
Tourism Young Person of the Year
Sponsored by City of Liverpool College and MSP Global
WINNER: Abigail Royle, The Municipal Hotel & Spa - MGallery Liverpool
HIGHLY COMMENDED: Luca Toner, Receptionist, Titanic Hotel Liverpool
Small Serviced Accommodation of the Year
Sponsored by Liverpool Cathedral
WINNER: The Bold Hotel Southport
Independent Tourism Business of the Year
Sponsored by National Museums Liverpool
WINNER: Sunnyside Guest House Southport
HIGHLY COMMENDED: Dale Liverpool Tours
Self-Catering Accommodation of the Year
Sponsored by Knowsley Safari
WINNER: Premier Suites Liverpool
HIGHLY COMMENDED: Citadines City Centre Liverpool
Entertainment Venue of the Year
Sponsored by Everton Football Club
WINNER: Hot Water Comedy Club
HIGHLY COMMENDED: Liverpool Everyman and Playhouse
Taste of Liverpool City Region Award - Café of the Year
Sponsored by B&L Creative
WINNER: The Watering Can
HIGHLY COMMENDED: Moose
Regenerative Tourism Award
Sponsored by Kimpton Ltd
WINNER: Strawberry Field
Business Events Venue of the Year
Sponsored by London Northwestern Railway
WINNER: Liverpool City Halls - St Georges Hall
HIGHLY COMMENDED: Museum of Liverpool
Event / Festival of the Year
Sponsored by The Guide Liverpool
WINNER: International Beatleweek Festival
Accessible and Inclusive Tourism Award
Sponsored by ACC Liverpool
WINNER: Eureka! Science + Discovery
Pub of the Year
Sponsored by Wild Thang
WINNER: Arts Bar Hope Street
New Tourism Business of the Year
Sponsored by BDO LLP
WINNER: Daffodil
HIGHLY COMMENDED: The Halyard Liverpool & The Holiday Inn Express Liverpool Central
Small Visitor Attraction of the Year
Sponsored by Ticket Quarter
WINNER: Strawberry Field
Large Visitor Attraction of the Year
Sponsored by Virgin Experience Days
WINNER: The Beatles Story
Experience of the Year
Sponsored by Merseyrail
WINNER: Liverpool Food Tours
HIGHLY COMMENDED: Mersey Tunnel Tours
Taste of Liverpool City Region Award - Restaurant of the Year
Sponsored by PIB Insurance
WINNER: Hawksmoor Liverpool
HIGHLY COMMENDED: Nord
International Tourism Award
Sponsored by Liverpool John Lennon Airport
WINNER: The Beatles Story
Large Hotel of the Year
Sponsored by Liverpool Business Improvement District
WINNER: The Municipal Hotel and Spa, MGallery Liverpool
Outstanding Contribution to Tourism Award
Presented by Liverpool City Region Destination Partnership
WINNER: Angie Redhead
Lifetime Achievement Award
Presented by Liverpool City Region Destination Partnership
WINNER: Lynn Saunders
Key Dates
10th July 2025 – Applications Open
11 September 2025 – Applications Close
Followed by First Round Judging
16 October 2025 – Shortlist Announced
Followed by Second Round Judging/Mystery Shop
5 March 2026 – Tourism Awards Ceremony at Liverpool Cathedral
Judging
We use an independent panel of judges across two rounds of judging. Judges come from different backgrounds, including marketing and training professionals, senior business leaders, and sustainability and accessibility experts.
The first round is online via the OpenWater portal. If you are successful in being shortlisted, the second round judging will consist of a mix of mystery shop visits, announced visits and/or interviews, depending on which category you apply for. The Event/Festival of the Year category will be judged by a public vote in the second round.
For more information, download the award's Terms and Conditions HERE.
2025 Winners Gallery
Get in touch
If you have any queries about the 2025 Liverpool City Region Tourism Awards, please do not hesitate to get in touch by using the following:
tourismawards@coolbreezeagency.com
07910 888217
SPONSORS
HEADLINE SPONSOR
ASSOCIATE SPONSOR
CATEGORY SPONSOR
event partners
FIND OUT MORE ABOUT OUR SPONSORS
Liverpool BID Company | Liverpool Football Club | Liverpool ONE | ACC Liverpool | BDO | B&L Creative | The City of Liverpool College | Everton Football Club | The Guide Liverpool | | Kimpton | Knowsley Safari | Liverpool Cathedral | Liverpool John Lennon Airport | London Northwestern Railway | Merseyrail | MSP | National Museums Liverpool | PIB Insurance Brokers | | Ticket Quarter | Virgin Experience Days | Wild Thang | Horseradish | MyTime | Metro | Red Events Creative
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