Liverpool City Region Destination Partnership

Liverpool City Region

Accessibility Toolkit

Welcome to the Accessibility Support Toolkit for visitor economy businesses in the Liverpool City Region

The spending power of disabled tourism is a huge £274 Billion. This toolkit has been developed by the Liverpool City Region Combined Authority and strategic partners Liverpool ONE and ACC Liverpool, to equip organisations with the knowledge and resources needed to enhance their accessibility offerings and unlock the potential of the disability tourism market.

The following resources detail best practices, accessibility training, guidance, and tools tailored for both small and large businesses, helping you connect with expert advice to ensure a more inclusive visitor experience for all.

One of the most important aspects of incorporating accessibility within any organisation is a commitment to continuous improvement. This digital toolkit will also reflect this commitment.

Please get in touch via this survey with any feedback about how this toolkit could be improved

Liverpool City Region for All Forum | Driving Accessible Tourism Forward

The value of accessible tourism

£14.6 Billion: The current value of the UK disability tourism market.
£274 Billion: The spending power of disabled people.
430,000: The number of British people with an impairment who did not take a domestic trip between April 2017 and March 2018 due to the lack of accessibility provision.
£17.1 Billion: The cost to UK businesses of people with disabilities clicking away from a website that wasn’t accessible to them.
70% of disabled people will not return to a business after receiving poor customer service.

Accessible Action Plan

The action plan to deliver our ambition to become a more accessible destination.

To join the LCR Accessibility Best Practice Network:

Please email ben.moorcroft@liverpoolcityregion-ca.gov.uk and pledge to the following:

Commit to continuous improvement on accessibility and share & celebrate success .
Display a detailed and easy to find accessibility information page on your website .
Show frequent engagement with events and opportunities offered on the toolkit.

The Liverpool City Region Accessible Destination Report has collected feedback on the lived experience of people with disabilities visiting the Liverpool City Region, to formulate a list of sector specific, actionable recommendations you can use to improve accessibility within your organisation.

Carbon Offsetting

Once you have measured your carbon footprint, now is the time to take steps to reduce it. For many businesses carbon offsetting is the best way to do this and is the key to achieving net zero. Government targets state that businesses should look to reduce their carbon emissions to at least 50% by 2030 and reach net zero emissions by 2050.

Below are some useful links for businesses looking for carbon offsetting programmes:

Find more information on carbon offsetting HERE

Source locally:

Sourcing local produce can reduce your carbon footprint while improving quality. Start sourcing locally through the links below:

Kindred supports local Socially Trading Organisations-
Local food suppliers are listed HERE, including our very own partner The Chocolate Cellar – perfect for client gifts
Local vegan specialists can also be found HERE.
Find organic food locally HERE.

Sustainability Information for Visitors

Part of your sustainability commitments as a business may include offering your visitors information topics such as sustainable places to stay and visit, sustainable transport options and steps to offset the impact of their trips.

LCRDP are currently developing a bespoke sustainable travel visitor guide you can share with your customers, including information on the above themes.

In the meantime, visitors can find useful sustainability information through the following links:

Circular Economy

The circular economy refers to an economic model designed to reduce waste and recycle resources. This covers a range of topics such as plastic recycling, waste management and sustainable food practices. Below are some useful links to help your organisation achieve a circular economy model:

Food Waste Reduction: Olio – Your Local Sharing App and Save Good Food From Going To Waste – Too Good To Go – Too Good To Go
Plastic Free: Businesses – Plastic Free Communities
Waste Management: Zero Waste Liverpool City Region

Find more information on the circular economy HERE.

Sustainable Events

If you are an event organiser the below are some useful links on how to make your events more sustainable:

Real Living Wage

Because regenerative tourism is about going one step beyond, you might decide to adopt the Real Living Wage, a calculation that assesses the broader cost of living based on a basket of household goods and services.

For more details on the Real Living Wage, visit the Living Wage Foundation and the government’s page on the minimum and national living wage is kept updated for the latest information on both of those rates.