Introduction
The Liverpool City Region Destination Marketing project seeks to position Liverpool as a leading accessible tourism destination. By ensuring that planning, booking, travel, and on-the-ground experiences meet the needs of disabled visitors, the initiative aims to enhance visitor confidence, satisfaction, and economic contribution from this vital demographic.
Aims and Objectives
Our research focused on understanding and improving accessibility across the Liverpool City Region visitor economy by:
- Examining barriers to planning, booking, travelling, and experiencing venues.
- Evaluating accessibility from the perspective of disabled visitors with a wide range of access needs.
- Identifying practical, actionable solutions for regional stakeholders to implement, ensuring an accessible visitor journey.
The primary aim of this research was to provide detailed qualitative feedback specific to the Liverpool City Region, supplementing and building on existing accessibility work carried out by VisitEngland. While VisitEngland has developed toolkits and collaborated with partners to improve accessibility across the visitor economy, this project sought to capture lived experiences and uncover region-specific insights.
Read the report HERE.