True hospitality means creating an environment where everyone feels valued. Sue Harvey, Commercial Manager for the iconic Strawberry Field, shares her expert insights and practical steps your attraction can take to champion accessibility and inclusivity. Tip 1 Listen and Adapt to Guest Needs The foundation of inclusivity is a commitment to listening. At Strawberry Field, they have constant engagement with guests to understand their needs, which led to the adaptation of their offer, resulting in the introduction of specific tools […]
Accessibility isn’t just a compliance checkbox, it’s a strategic business advantage. Improving accessibility creates more inclusive spaces, boosts guest satisfaction, strengthens brand reputation, and opens doors to new customer segments. To help you get started, here are five quick accessibility wins from Socialbility’s CEO, Matt Pierri, that you can put into action today. 1. Put Your Accessible Information Online Guests need clarity before they arrive, this can determine whether or not they book your venue. Publish detailed accessibility information on […]
Accessibility: A Competitive Advantage, with Gillian Scotford, Director from AccessibleUK Creating inclusive experiences isn’t just good practice, it’s good business. Accessible tourism is growing rapidly, and businesses who embrace accessibility stand out as leaders in guest experience. Here are Gillian’s five practical strategies to make your venue more welcoming and profitable. Tip 1: Work together. Build the accessible tourism jigsaw. Accessibility is a shared responsibility. When your venue publishes clear, detailed accessibility information online, you become part of a bigger […]
The Future of Hiring: Top 5 tips for building an inclusive workforce In today’s dynamic job market, creating a truly inclusive and diverse workforce is not just a moral imperative, it’s a business advantage. Adele, The STEPS programme manager at the Strawberry Field visitor attraction, shares her expert guidance for employers looking to transform their hiring practices and workplace culture. From seeking crucial external support to embracing flexibility and change, these tips provide a roadmap for any business committed […]
Introduction The Liverpool City Region Destination Marketing project seeks to position Liverpool as a leading accessible tourism destination. By ensuring that planning, booking, travel, and on-the-ground experiences meet the needs of disabled visitors, the initiative aims to enhance visitor confidence, satisfaction, and economic contribution from this vital demographic. Aims and Objectives Our research focused on understanding and improving accessibility across the Liverpool City Region visitor economy by: Examining barriers to planning, booking, travelling, and experiencing venues. Evaluating accessibility from the […]
Accessible tourism can help businesses in many ways by tapping into under-served and growing markets, differing customer groups and local communities. Wherever you are in your accessibility journey − and however new or well-established your business is − this Accessible and Inclusive Tourism Toolkit for Businesses aims to give you the practical hints and tips, and the reassurance and confidence, to move forward inclusively. As a best-in-class resource for the tourism industry, this toolkit introduces the legal, commercial and ethical […]