Community organisations across the Liverpool City Region are being given the chance to create a lasting legacy from the Tour de France, when it rolls into the region next year. Applications opened today (Tuesday, 10 November) for a new community fund aimed at supporting cycling-related projects in the build up to and beyond the city region hosting the world’s biggest free sporting event next July. Culture Liverpool is inviting proposals through the Liverpool City Region Major Sports Small Grants Programme: […]
Today, Liverpool Biennial reveals the title and participating artists for its 14th edition, ‘The Age of Magical Thinking’. The Biennial is curated by Aimee Harrison and Lucía Sanromán and will run between 5 June and 19 September 2027. The title draws on psychologist Jean Piaget’s identification of a particular period in childhood development when the lines between reality and make-believe are blurred. This is an age when the imagination is powerful; tomorrow is charged with potential and when magical thinking […]
Markets. Music. Museums. Panto. Lights and magic. Six boroughs. Endless festive possibilities. Welcome to our kind of winter. Head of Marketing at Liverpool City Region Destination Partnership, Pam Carroll talks about our new VisitLiverpool Christmas campaign and what’s on offer across the region this festive season. Christmas in Liverpool City Region is something special. Streets sparkle with festive lights, the waterfront comes alive and there’s a wonderful atmosphere across our towns, villages and neighbourhoods. But there’s so much more to […]
Liverpool City Region has welcomed senior representatives from VisitBritain and VisitEngland, international visitor economy teams, and Local Visitor Economy Partnerships (LVEPs) and Destination Management Organisations (DMOs) from across the UK for this year’s VIBE event. The Liverpool team won a competitive bid to host the prestigious event, which was last brought together, in person, pre-COVID times. The influential group of destination and tourism leaders were hosted in Liverpool for networking, discussion and a programme showcasing the region’s attractions, cultural offer […]
By Natalie Wyatt, Managing Director, Liverpool City Region Destination Partnership Liverpool City Region has so much to offer this winter, from our famous Christmas Markets and festive attractions to world-class theatres, live music, shopping and dining. The opportunity is to make sure more people experience it all – and stay a little longer. That is the thinking behind our Stay for More This Winter campaign, running from late October through to mid-January. We have deliberately chosen a creative approach that […]
VisitLiverpool Builds New Connections in India as Liverpool’s Global Tourism Offer Continues to Grow
Liverpool City Region Destination Partnership has strengthened its presence in one of the world’s fastest-growing visitor markets following a successful trade mission to India led by partners from across the North of England. James Wood, Senior Tourism Manager at VisitLiverpool, joined the inaugural Great North Mission to India, representing Liverpool City Region together with colleagues from Marketing Manchester and VisitBritain. Also on the mission were civic leaders, businesses, universities and destination partners from across the North. The mission visited Delhi […]
A meeting at the city region’s first AI Summit has become a practical example of how local innovation can serve a global audience. Liverpool City Region is putting its ambition to lead in “AI for Good” into practice, with technology developed by a local business helping international visitors explore the destination in 99 languages. Following yesterday’s third annual AI Summit, the region has a success story rooted in the event itself. A meeting between Mayor Steve Rotheram and Liverpool-based Sum […]
The full route for the Tour de France’s historic visit to Liverpool in 2027 has been revealed, as excitement builds towards the return of the world’s greatest cycle race to Britain. Race organisers A.S.O. have confirmed the detailed route riders will take through Liverpool and the wider Liverpool City Region, putting the area at the heart of one of the biggest sporting events in the world. The Liverpool leg will see the peloton race from the Cumbrian town of Keswick […]
Apple Corps to lead a new chapter for The Beatles Story, creating the first ever official Beatles experience in the band’s home city LIVERPOOL, 20th October 2026 – Apple Corps Ltd. today announces plans for a spectacular city centre redevelopment and new home for The Beatles Story. The long running, award-winning attraction will move in 2028 from its current home in Liverpool’s Albert Dock to a brand-new site that was formerly St Johns Market in St Johns Shopping Centre, […]
Businesses, individuals, attractions and experiences recognised across the Liverpool City Region as Tourism Awards shortlist is announced. The Liverpool City Region Tourism Awards have today revealed the shortlist for 2026, celebrating the businesses, people, attractions, events and experiences helping to drive the visitor economy which is worth £6.83billion to the region. The awards continue to receive strong support from across the tourism and hospitality industry, with entries representing the breadth and diversity of the Liverpool City Region’s visitor offer. From […]