River of Light – the iconic light art festival – will return to the streets of Liverpool this autumn under the theme of ‘Together’. Between 23 October – 1 November, tens of thousands of visitors will once again explore the city and experience the giant outdoor art gallery, which has become a staple of Liverpool’s annual events calendar since 2018. This year’s trail is set to be bigger and better than ever as River of Light partners with Liverpool ABID […]
A great location, a compelling experience and a competitive price have always been important in attracting visitors. Today, however, there is another factor climbing up the priority list, trust. Whether someone is booking a weekend break, choosing a restaurant, planning a family day out or attending a major event, visitors increasingly want reassurance before they commit. They want to know that the businesses they engage with are professional, well run, compliant and committed to delivering a positive experience. For businesses […]
Businesses and organisations across Liverpool City Region are being encouraged to take advantage of a free training programme designed to help create exceptional visitor experiences and strengthen the region’s reputation as a world-class destination. The Liverpool City Region Destination Welcome Training Programme is a fully funded, one-day course that equips frontline staff, supervisors and public-facing teams with the skills, confidence and local knowledge needed to deliver outstanding customer experiences. Open to those working across hospitality, retail, transport, culture, tourism, events […]
Closing Date: Friday 7 August 2026 (midnight) Location: Cunard Building, Water Street, Liverpool Contract: Permanent, Full-Time (35 hours per week) Salary: £31,022 – £35,412 Liverpool Convention Bureau is seeking a proactive and organised Conference Assistant to help attract and secure national and international conferences, meetings and events for Liverpool City Region. Liverpool City Region Destination Partnership (LCRDP), the Local Visitor Economy Partnership for the city region, has announced a new opportunity to join its Liverpool Convention Bureau team as a […]
As The Open Championship drew to a close at Royal Birkdale on Sunday 19th July, Liverpool City Region Destination Partnership would like to congratulate our colleagues at VisitSouthport for all their hard work in helping to deliver this year’s event. The championship is expected to generate around £200m of economic value for Liverpool City Region, underlining the significant role major sporting events play in driving growth across the region’s visitor economy. Approximately 300,000 spectators attended this year’s championship, bringing visitors […]
As one of Liverpool City Region’s best loved visitor attractions, The Beatles Story is proving that sustainability and exceptional visitor experiences can go hand in hand. Through a range of new initiatives that support the environment, local communities and staff wellbeing, the organisation continues to make positive progress on its sustainability journey and has just been awarded a Gold award by the certification programme Green Tourism. We caught up with Mary Chadwick, General Manager at The Beatles Story, to learn […]
The Cavern Club is proud to announce a major new partnership with National Museums Liverpool (NML) on a landmark exhibition celebrating the venue’s 70th anniversary in 2027. Opening at the Museum of Liverpool on 16 January 2027 – exactly 70 years to the day since The Cavern Club first opened its doors on Mathew Street – 70 Years of The Cavern Club will tell the remarkable story of a venue that has become one of the most famous music clubs […]
The R&A agrees Memorandum of Understanding to tee up golden era of golf in the Liverpool City Region
Liverpool City Region leaders have agreed a Memorandum of Understanding with golf’s governing body, The R&A to host The Open at least three times in the next 25 years. As the sport’s biggest names are set to battle it out for Claret Jug at Royal Birkdale this week, the Combined Authority alongside Sefton and Wirral Councils entered into an agreement with The R&A to cement the City Region’s status as a premier destination for major golf championships. The deal would […]
By Natalie Wyatt, Managing Director, Liverpool City Region Destination Partnership Recent headlines ranking some of the UK’s seaside destinations have sparked an important conversation about what makes a great coastal destination. Visitor surveys are valuable. They provide insight into people’s experiences and expectations, and every destination should listen carefully to feedback. But they only ever capture one part of the story. Because a coastline is about much more than a single stretch of sand. Across Liverpool City Region, our coastline […]
Visitor economy businesses across Liverpool City Region with current or future recruitment needs are being invited to attend an employer engagement session hosted by The King’s Trust, exploring how employers can connect with ready to work young people and access recruitment support. Event: Strengthening Employer Partnerships for Young People Date: Monday 20 July Time: Networking and refreshments: 12.00pm. Event: 12.30pm to 3.30pm Venue: The King’s Trust Centre, Vanilla Factory, 39 Fleet Street, Liverpool, L1 4AR (map) The session, Strengthening Employer […]