As The Open Championship drew to a close at Royal Birkdale on Sunday 19th July, Liverpool City Region Destination Partnership would like to congratulate our colleagues at VisitSouthport for all their hard work in helping to deliver this year’s event. The championship is expected to generate around £200m of economic value for Liverpool City Region, underlining the significant role major sporting events play in driving growth across the region’s visitor economy. Approximately 300,000 spectators attended this year’s championship, bringing visitors […]
As one of Liverpool City Region’s best loved visitor attractions, The Beatles Story is proving that sustainability and exceptional visitor experiences can go hand in hand. Through a range of new initiatives that support the environment, local communities and staff wellbeing, the organisation continues to make positive progress on its sustainability journey and has just been awarded a Gold award by the certification programme Green Tourism. We caught up with Mary Chadwick, General Manager at The Beatles Story, to learn […]
The Cavern Club is proud to announce a major new partnership with National Museums Liverpool (NML) on a landmark exhibition celebrating the venue’s 70th anniversary in 2027. Opening at the Museum of Liverpool on 16 January 2027 – exactly 70 years to the day since The Cavern Club first opened its doors on Mathew Street – 70 Years of The Cavern Club will tell the remarkable story of a venue that has become one of the most famous music clubs […]
The R&A agrees Memorandum of Understanding to tee up golden era of golf in the Liverpool City Region
Liverpool City Region leaders have agreed a Memorandum of Understanding with golf’s governing body, The R&A to host The Open at least three times in the next 25 years. As the sport’s biggest names are set to battle it out for Claret Jug at Royal Birkdale this week, the Combined Authority alongside Sefton and Wirral Councils entered into an agreement with The R&A to cement the City Region’s status as a premier destination for major golf championships. The deal would […]
By Natalie Wyatt, Managing Director, Liverpool City Region Destination Partnership Recent headlines ranking some of the UK’s seaside destinations have sparked an important conversation about what makes a great coastal destination. Visitor surveys are valuable. They provide insight into people’s experiences and expectations, and every destination should listen carefully to feedback. But they only ever capture one part of the story. Because a coastline is about much more than a single stretch of sand. Across Liverpool City Region, our coastline […]
Visitor economy businesses across Liverpool City Region with current or future recruitment needs are being invited to attend an employer engagement session hosted by The King’s Trust, exploring how employers can connect with ready to work young people and access recruitment support. Event: Strengthening Employer Partnerships for Young People Date: Monday 20 July Time: Networking and refreshments: 12.00pm. Event: 12.30pm to 3.30pm Venue: The King’s Trust Centre, Vanilla Factory, 39 Fleet Street, Liverpool, L1 4AR (map) The session, Strengthening Employer […]
Visitors and families across Knowsley are invited to make the most of the school holidays as a packed programme of free events comes to Huyton, Prescot and Kirkby this summer. From dinosaurs and circus performers to magical storybook characters, live entertainment and interactive workshops, the Summer of Fun line-up promises weeks of family-friendly activities in all three of Knowsley’s town centres. Whether you’re looking for hands-on activities, spectacular performances or unforgettable photo opportunities, there is something for everyone to enjoy. […]
Shaping up to be the biggest celebration of live music the peninsula has seen, We are Wirral is back for its second year at Birkenhead Park. With an incredible mix of legendary acts, chart-topping artists, festival favourites and rising local talent, this year’s lineup promises a weekend of unforgettable performances and electric atmosphere. Main Stage Line Up Saturday, July 18, 2026 Leading the weekend is Wirral’s very own The Coral, returning home for a special headline performance. Formed in Hoylake, […]
The Inclusive City Card is an innovative digital card that sits in a person’s Apple or Google Wallet. It helps cardholders easily discover verified accessible bars, restaurants, and attractions across the city. Powered directly by The Accessible Guide, it provides trustworthy, live information to visitors and locals, ensuring a more inclusive experience for everyone. Two Versions of the Inclusive City Card The Concierge Card Ideal for businesses that interact daily with disabled people, the Concierge Card is a powerful resource […]
Liverpool City Region Launches ‘Summer Starts Here’ Campaign to Inspire Affordable Family Adventures
More adventures. More memories. More value Families looking for an unforgettable summer escape without the hefty price tag are being invited to discover the Liverpool City Region as part of a new Summer Starts Here campaign. Launching at the beginning of July 2026, the campaign, led by the Liverpool City Region Destination Partnership, celebrates everything that makes the Liverpool City Region one of the UK’s best-value destinations for families. From the iconic waterfront and world-famous music heritage to award-winning museums, […]