It starts, as so many good Liverpool stories do, with a simple question. Why go anywhere else, when everything you need is right here? For Purple Tours Directors, Jean and Rachel McEvoy, that idea took shape growing up in Woolton, the village forever linked with The Beatles, but rich with its own stories waiting to be told. Years later, that same local pride would help inspire Purple Tours, a business now reshaping how visitors experience Liverpool City Region, one conversation, […]
Liverpool is set to make history from 2-8 May 2027 as it hosts a new groundbreaking Inclusive Sport & Culture Festival (ISCF) — a first-of-its-kind event in the UK that will bring together elite athletes that compete in the Paralympics and a world class disabled-led arts and culture programme on a shared world stage. Taking over the city’s iconic waterfront — including the M&S Bank Arena and Exhibition Centre at the Liverpool Experience Campus, the neighbouring Salthouse and Albert Docks, and Pier Head […]
Liverpool City Region Combined Authority are gathering insight from businesses across Liverpool City Region to better understand how global events, including the ongoing situation in the Middle East, are affecting the visitor economy locally. Your perspective is important. Whether you’re seeing changes in visitor numbers, booking patterns, customer sentiment or supply chains, your feedback will help build a clearer picture of the challenges and opportunities facing the sector right now. The survey is short and should only take a few […]
Date: June 2, 5–7 pm Venue: Tempest on Tithebarn, 12 Tithebarn St, Liverpool L2 2DT (map) TripAdvisor’s Viator is hosting an independent networking event for Liverpool City Region visitor economy businesses looking to grow bookings and reach international audiences, aimed at tour and activity operators, visitor attractions and venues, cultural and heritage organisations, experience providers and event organisers, as well as wider tourism and destination partners. What You’ll Gain Direct access to Viator experts Practical advice on listings and bookings […]
Liverpool’s visitor economy has received a further boost as Strawberry Field has been named among the top tourist destinations globally, following its inclusion in Tripadvisor’s Traveller’s Choice Awards 2026. The accolade places the Salvation Army‑run attraction in the top 10% of things to do worldwide, based on consistently strong visitor feedback gathered over a 12‑month period. Global Recognition Driven by Visitor Experience Tripadvisor’s Traveller’s Choice awards are based on millions of authentic reviews, recognising destinations that deliver high‑quality, memorable experiences […]
ABOUT THE ORGANISATION Liverpool Experience Campus, formerly ACC Liverpool, is a connected events campus located on the city’s iconic waterfront. The site brings together a series of purpose-built venues and on-site hotels, including an award-winning convention centre, an 11,000-capacity arena and a multi-hall exhibition centre. The campus is an event-driven destination where people can come together to experience culture, innovation, and ideas, delivering moments that leave a lasting impact on all who visit. THE CHALLENGE Large-scale event venues can present […]
A new Hospitality Skills Passport is set to support recruitment across the Liverpool City Region, offering a practical solution to ongoing workforce challenges in the sector. Led by Wirral Works in partnership with UKHospitality and accredited by OCN London, the initiative provides a nationally recognised route into hospitality for people currently out of work, while helping employers access job-ready candidates. The six-week programme equips participants with the core knowledge, skills and behaviours needed across front-of-house, kitchen and service roles. Delivered […]
Liverpool has reinforced its position as one of the UK’s leading destinations for international association conferences, according to the latest International Congress and Convention Association (ICCA) global rankings. The 2025 ICCA rankings, which will be officially announced at IMEX Frankfurt this month, show that Liverpool hosted 22 ICCA-qualifying international association meetings during the year. Liverpool is now ranked: 120th globally 66th in Europe 5th highest-ranked UK city The city continues to perform strongly in an increasingly competitive international marketplace, following […]
The cast of an upcoming six-part drama series about the formative years of The Beatles have been revealed ahead of filming in the city, facilitated by Liverpool Film Office. Two Liverpudlians, Ellis Murphy and Patrick Gilmore star as Paul McCartney and Pete Best with Rhys Mannion (It Is In Us All, Freud’s Last Session) as John Lennon, Harvey Brett as George Harrison, Louis Landau (Rivals, Kennedy) as Stu Sutcliffe, Luna Jordan (Wild Republic, Sleeping Dog) as Astrid Kirchherr, and Casper […]
The 2026 International Festival of Glass (IFoG) is being brought to St Helens borough for the first time in its 20-year history! The Glass Art Society — the world’s leading organisation for contemporary glass art — has chosen St Helens as its central venue, a recognition of the borough’s significance in global glassmaking and contemporary glass culture. The St Helens community has a chance to be involved! Taking place over the August bank holiday weekend, the Festival will bring together […]