Tourists visiting Southport from across the world are set to be met by ‘Jimmy’ – a friendly, AI-integrated Digital Human who will interact with people arriving in the resort and needing to access local information. From transport queries and events to local attraction recommendations, the digital guide embraces cutting-edge AI technology to enhance the visitor experience – including for people arriving in the town for The Open Golf Championship. Jimmy speaks 99 languages and automatically responds in the language he […]










