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Author Archives: ihughes

23 Apr 2026

AI ‘Digital Human’ set to guide tourists arriving in the Liverpool City Region for The Open Golf Championship

Tourists visiting Southport from across the world are set to be met by ‘Jimmy’ – a friendly, AI-integrated Digital Human who will interact with people arriving in the resort and needing to access local information. From transport queries and events to local attraction recommendations, the digital guide embraces cutting-edge AI technology to enhance the visitor experience – including for people arriving in the town for The Open Golf Championship. Jimmy speaks 99 languages and automatically responds in the language he […]

22 Apr 2026

GLOBAL DESTINATION SUSTAINABILITY SPRINT EVENT REIGNITES ACTION ACROSS LIVERPOOL CITY REGION VISITOR ECONOMY

The GDS Sustainability Sprint, hosted by Liverpool City Region Destination Partnership, took place at the Museum of Liverpool on the morning of the 21st April, in the venue’s spacious Riverside Room, overlooking the Mersey. A room full of visitor economy leaders, operators and public and private sector partners reconnected with a shared purpose, to move faster, work smarter and build a more resilient future for tourism across Liverpool City Region. Natalie Wyatt, Managing Director of Liverpool City Region Destination Partnership, […]

22 Apr 2026

A BREATH OF FRESH AIR: EXPLORING SOUTHPORT’S BLISSFUL BOTANIC GARDENS

April always brings people back to Botanic Gardens, drawn by longer days and the promise of spring. The days begin to stretch, the paths feel busier without ever feeling crowded, and the lake reflects signs of a season beginning to brighten. Trees are lighter at their tips, gardeners are active again along the borders, and familiar routes start to feel inviting after the quieter months of winter. Founded in 1874 by a group of local working people rather than a […]

22 Apr 2026

Tell VisitBritain Your Thoughts on the Current Middle East Conflict.

Liverpool City Region Destination Partnership is supporting VisitBritain in gathering evidence on the impact of the ongoing Middle East crisis on the visitor economy. We would welcome your views and any relevant examples by completing the short survey which you can download HERE. Please note that this has a short turnaround exercise, The deadline for responses is 12 noon tomorrow, 23rd April 2026. Please return completed surveys by email to arees@liverpoolcityregiondp.com

22 Apr 2026

Cunard Reveals Historic Four Queens Celebration in Liverpool

British luxury cruise line Cunard has announced a landmark moment when all four Cunard ships will come together in Liverpool for the first time. On 16 May 2028, Queen Mary 2, Queen Elizabeth, Queen Victoria and Queen Anne will unite on the River Mersey, in what promises to be one of the most memorable occasions in Cunard’s modern history. The event will mark the first time the full fleet of four has ever assembled, and it will do so in […]

16 Apr 2026

THE BEATLES STORY REPRESENTS LIVERPOOL CITY REGION AT NATIONAL VISITENGLAND AWARDS FOR EXCELLENCE

Liverpool’s leading waterfront attraction, The Beatles Story, is celebrating national recognition after being named a finalist in the 2026 VisitEngland Awards for Excellence, proudly representing Liverpool City Region on a national stage. The Beatles Story has been shortlisted in the International Tourism Award category, which recognises outstanding attractions that successfully attract and engage visitors from around the world. Now in their 35th year, the VisitEngland Awards for Excellence champion the very best of England’s tourism industry, celebrating quality, innovation and […]

16 Apr 2026

Investment in Visitor Welcome sees Liverpool Launch New Tourist Information Point

A new Visitor Welcome Centre has opened at Pier Head providing a dedicated point of contact for visitors on the city’s waterfront, providing information on attractions, cultural events, accommodation, restaurants, transport, tours and attraction tickets, as well as souvenirs and free city maps. The experienced staffing team also deliver pop-up welcome services at major events and locations with previous activity supporting visitors at events such as the Labour Party Conference, Eurovision Song Contest and BBC Radio 1’s Big Weekend. The […]

14 Apr 2026

World-class circus acts to ‘Roll up!’ in Southport for May Bank Holiday Big Top Festival

Families will be given a unique chance to clown around, stilt walk and juggle alongside world-class circuit acts when Southport hosts a spectacular two-day Big Top Festival this May Bank Holiday. Suitable for all ages and completely free, the festival on Saturday, May 2 and Sunday, May 3 will see the town centre transformed like never before. Visitors can expect breathtaking acrobatics and daring aerial displays at the event which will comprise five performance stages across Lord Street and the […]

14 Apr 2026
Priya Dogra, CEO of Channel 4

Channel 4 CEO Priya Dogra to Speak at Creative Cities Convention in Liverpool

The Creative Cities Convention has announced that Priya Dogra, CEO of Channel 4, will appear on Day One of this year’s Creative Cities event in Liverpool. The appearance marks Priya’s first public speaking engagement since taking up the role in March. Dogra will take part in a fireside chat-style conversation, At this year’s convention in Liverpool on May 6 and 7, offering delegates an early opportunity to hear her thinking on the future of Channel 4, the wider public service broadcasting landscape and the challenges and […]

14 Apr 2026

Liverpool Ambassadors Recognised for Delivering £14.8m Economic Boost Through Major Conferences

Professionals across the Liverpool City Region are being encouraged to join a growing network of academics, clinicians and industry leaders who are helping to secure major national and international conferences for the region, as Club Liverpool celebrates the achievements of its ambassador community. Club Liverpool is a partnership between Liverpool Convention Bureau and ACC Liverpool, soon to be known as the Liverpool Experience Campus. Together, the partners support ambassadors in attracting high-profile conferences that strengthen the region’s knowledge economy, global […]