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Tag : sustainability

21 Jul 2026
The Beatles Story - Green Award

SUSTAINABILITY CASE STUDY: THE BEATLES STORY

As one of Liverpool City Region’s best loved visitor attractions, The Beatles Story is proving that sustainability and exceptional visitor experiences can go hand in hand. Through a range of new initiatives that support the environment, local communities and staff wellbeing, the organisation continues to make positive progress on its sustainability journey and has just been awarded a Gold award by the certification programme Green Tourism. We caught up with Mary Chadwick, General Manager at The Beatles Story, to learn […]

18 Jul 2026
The Beatles Story - Green Award

The Beatles Story Earns GOLD Award for Sustainability from Green Tourism

The Beatles Story at Liverpool’s historic Royal Albert Dock has been recognised with a GOLD award from Green Tourism – the highest possible accolade from the certification programme – marking a momentous milestone in the museum’s sustainability journey. This recognition follows the museum’s third GreenCheck assessment, where it achieved a remarkable rating of 85%. Having been awarded Bronze in 2024, Silver in 2025, and now Gold in 2026, The Beatles Story’s sustainability journey is building from strength to strength and […]

05 May 2026

LIVERPOOL CITY REGION : CHOOSING SUSTAINABLE

There is a moment every destination reaches when sustainability stops being a conversation and starts becoming a choice. Not a distant ambition or future plan, but a practical question, what does responsible travel actually look like, on the ground, in real places, with real visitors making real decisions. Liverpool City Region is firmly in that moment. The expectations of visitors are shifting. People still want great culture, memorable food, places that surprise them and stories they can take home. But […]

30 Apr 2026

LCRDP ACHIEVES GREEN TOURISM BRONZE ACCREDITATION, SETTING A BENCHMARK FOR THE VISITOR ECONOMY

Liverpool City Region Destination Partnership (LCRDP) has achieved the internationally recognised Green Tourism Bronze accreditation, marking a significant milestone in its commitment to responsible and sustainable growth across the visitor economy. The accreditation recognises LCRDP’s structured and destination-wide approach to sustainability, spanning governance and internal operations as well as how it works with and influences partners. It reflects the progress being made to embed environmental, social and economic responsibility into both organisational practice and the development of the wider visitor […]

22 Apr 2026

GLOBAL DESTINATION SUSTAINABILITY SPRINT EVENT REIGNITES ACTION ACROSS LIVERPOOL CITY REGION VISITOR ECONOMY

The GDS Sustainability Sprint, hosted by Liverpool City Region Destination Partnership, took place at the Museum of Liverpool on the morning of the 21st April, in the venue’s spacious Riverside Room, overlooking the Mersey. A room full of visitor economy leaders, operators and public and private sector partners reconnected with a shared purpose, to move faster, work smarter and build a more resilient future for tourism across Liverpool City Region. Natalie Wyatt, Managing Director of Liverpool City Region Destination Partnership, […]

31 Oct 2023

GLOBAL GOALS WEEK: LIVERPOOL’S VISITOR ECONOMY LEADERS UNITE TO TACKLE CLIMATE CHANGE

Earlier this month, Marketing Liverpool held the latest in our series of sustainability events, working to help Liverpool City Region’s visitor economy business leaders to move forward with their low-carbon strategy and ambitions. The event highlighted the exciting progress of Liverpool City Region’s Global Destination Sustainability Journey, examining how we became the ‘Most Improved Destination’ in 2023 and outlined suggested next steps to take things up a gear in 2024. Speaking during the event, Marketing Liverpool’s Head of Business Tourism […]