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Tag : Liverpool Convention Bureau

06 Aug 2025

WHY DELEGATE SPEND MATTERS MORE THAN EVER TO YOUR VISITOR ECONOMY BUSINESS

By Lisa Owen, Head of Business Tourism, Liverpool Convention Bureau Imagine a delegate arriving in the Liverpool City Region for a conference. They stay a few extra nights, explore the region, dine out, shop locally, and leave with plans to return. Now multiply that by thousands. This is the growing reality of business events in the UK, and the Liverpool City Region is right at the heart of it. The recently released VisitBritain Delegate Spend Report tells a compelling story. […]

09 Jul 2025

LIVERPOOL CITY REGION STANDS OUT AT IMEX & THE MEETINGS SHOW 2025

By Lisa Owen, Head of Business Tourism, Liverpool Convention Bureau There is an undeniable energy that pulses through the halls of IMEX Frankfurt and The Meetings Show in London. As someone who lives and breathes business tourism, it is moments like these that remind me why I love what I do. These flagship events are more than just fixtures in the global business tourism calendar. They are powerful and transformative opportunities for Liverpool City Region to stand shoulder to shoulder […]

28 May 2025
photo gallery from The Business of Events: Global Policy Forum

TIME TO TURN UP THE VOLUME: WHY BUSINESS EVENTS DESERVE TO BE HEARD

By Lisa Owen, Head of Business Tourism, Liverpool Convention Bureau Last month I had the pleasure of attending The Business of Events (TBOE): Global Policy Forum in London – and I came away energised, optimistic and more than a little fired up! There’s a real buzz building in our sector right now. After years of working hard for greater national recognition, business events are firmly front and centre, with a refreshed outlook and clear strategy. For those of us who’ve […]

15 Apr 2025

“LIVERPOOL CITY REGION IS READY FOR THE WORLD”

Q&A with Suzanne Watson, Business Development Manager, Liverpool Convention Bureau From the banks of the Mersey to the heart of Manhattan, Liverpool City Region is making waves on the global stage as a leading destination for conferences, meetings, and incentive travel. Recently, Suzanne Watson, Business Development Manager at Liverpool Convention Bureau, travelled to New York to represent the Liverpool City Region at the prestigious MeetEngland Sales Mission and SMU International. We caught up with Suzanne to hear more about her […]

18 Sep 2024

WHY LIVERPOOL IS THE ULTIMATE HOST FOR THE MIA SUMMIT 2024, AND HOW YOU CAN HELP US WIN – WITH JUST A COUPLE OF CLICKS!

By Lisa Owen, Head of Business Tourism, Liverpool Convention Bureau AS A CITY RENOWNED FOR ITS RICH HISTORY, INNOVATION, AND RESILIENCE LIVERPOOL IS PROUD TO TAKE CENTRE STAGE AS THE HOST OF THE PRESTIGIOUS MIA SUMMIT AND miaList AWARDS IN NOVEMBER 2024. This is more than just another event for us; it’s testament to the dedication of our local business events community and the Liverpool Convention Bureau (LCB) team, who have worked tirelessly to elevate Liverpool City Region (LCR) as […]

12 Aug 2024

Introducing Andrew Harrison, Marketing Liverpool’s new International Bidding Manager

Liverpool City Region is no stranger to the global stage, a place well known for its vibrant culture, rich history, and dynamic business environment. As it continues to rise as a leading international convention destination, the appointment of Andrew Harrison as Marketing Liverpool’s International Bidding Manager marks an exciting new chapter. With his extensive background in the events and conventions industry and a deep-rooted passion for Liverpool City Region, Andrew is set to play a pivotal role in elevating our […]

27 Jun 2024

REBRANDING LIVERPOOL CONVENTION BUREAU

From 2018 to 2024, colourful, cartoon ‘pop-art’ inspired superhero designs energised Liverpool Convention Bureau’s brand and identity. But we’re hanging up the cape and going in a more sophisticated direction for the foreseeable future. It’s the perfect time for a fresh new look, as we’re heading into a very busy period, with a bold new vision and an even brighter future. LIVERPOOL CONVENTION BUREAU’S EXCITING YEAR Liverpool Convention Bureau (LCB) has started the year with a series of important initiatives, […]

24 May 2024

NEW ACTING BUSINESS TOURISM CHIEF SHARES HER VISION FOR THE FUTURE

LISA OWEN, MARKETING LIVERPOOL’S NEW ‘ACTING HEAD OF BUSINESS TOURISM’ SHARES HER THOUGHTS ON HER NEW ROLE AND HER PLANS TO FURTHER ENERGISE LIVERPOOL CITY REGION’S BUSINESS EVENTS SCENE. With over two decades of experience in destination marketing and convention bureaus, I am incredibly excited to lead Liverpool City Region’s business tourism team – A team determined to further propel our region into the global spotlight for business events. My business tourism career began in the world of conference management […]

18 Jan 2024

Thinking Bigger in San Diego: My Experience at PCMA Convening Leaders 2024

As the International Bidding Manager for Marketing Liverpool, I recently had the incredible opportunity to attend PCMA Convening Leaders 2024. Being selected as one of PCMA’s ’20 in Their Twenties’ granted me a scholarship to participate in the PCMA Congress held at the San Diego Convention Centre from January 7th to 10th. With over 5,000 professionals from around the world, Convening Leaders 2024 aimed to ignite innovation, collaboration, and strategic thinking in the ever-changing business events landscape. It was more […]

17 Jul 2023

LIVERPOOL CONVENTION BUREAU – MAKING CONNECTIONS AND TAKING ON THE COMPETITION AT ‘THE MEETINGS SHOW’ 2023

The genuine smiles. The warm and welcoming hugs. The sunny dispositions and super-supportive atmosphere. The Meetings Show, held this year at ExCeL London, from 28 – 29 June, is always a fun and friendly event, where meetings and incentive travel professionals enjoy catching up, sharing successes and upskilling one another on leading industry developments and trends. But make no mistake, participating cities and city regions are there to compete. Major events bring in major amounts of economic investment and can […]