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Author Archives: ihughes

26 Nov 2025

Liverpool City Region Visitor Economy: Reflecting on Today, Shaping Tomorrow – From Liverpool City Region Destination Partnership, Managing Director Natalie Wyatt

2025 has been about building the foundations for the future, to enable us to deliver the ambitious and shared vision as set out in our Destination Management Plan (DMP). While I have been focusing on establishing a solid base to grow from, despite challenges, overall, it has been a positive year with the team delivering some fantastic work for the city region. Our visitor economy remained strong in 2024, with visitor spend increasing by 0.1% to £6.25 billion (surpassing the […]

26 Nov 2025

Liverpool to host 2026 BBC Comedy Festival

Liverpool will host the BBC Comedy Festival in May 2026 as the annual event returns for a fifth time. From Wednesday 13 to Friday 15 May 2026, Liverpool will be home to a series of talks, panels, screenings, a short film night, and live comedy shows. Previously held in Belfast, Glasgow, Cardiff, and Newcastle, the festival is an opportunity for those working in the TV industry – whether well-established or fledgling in their careers – to get together, celebrate and […]

25 Nov 2025

LIVERPOOL RE-AWARDED PRESTIGIOUS COACH FRIENDLY STATUS

Liverpool has once again been recognised by the Confederation of Passenger Transport (CPT) with Coach Friendly Status, highlighting the city’s outstanding facilities for coach travel. The accreditation celebrates Liverpool’s provision of dedicated parking, convenient drop-off points, and clear driver information, making it the largest UK city to hold this distinction. The awarding body, CPT is the UK’s leading trade association for the bus and coach industry, representing operators and championing the role of passenger transport in supporting tourism, communities, and […]

25 Nov 2025
BOOST YOUR BUSINESS WITH LIVERPOOL CITY REGION’S FREE VISITOR READY ACCREDITATION

BOOST YOUR LIVERPOOL CITY REGION HOSPITALITY AND TOURISM BUSINESS FREE VISITOR READY ACCREDITATION

Visitor Ready is a free, entry-level accreditation for hospitality and tourism businesses that want to show they are safe, trusted, and compliant with current industry standards and government legislation. Developed by the AA, Visitor Ready makes compliance simple, fast, and accessible for all visitor-facing businesses—whether you’re a place to stay, eat, or visit. In just 20 minutes, you can complete your application and demonstrate your commitment to operating responsibly and safely. HOW TO JOIN VISITOR READY Getting started is quick […]

24 Nov 2025

WINNERS ANNOUNCED FOR THE 2025 GUIDE LIVERPOOL HEROES AWARDS

The Southport families, Speedo Mick, Claire House, Mark King and Liverpool City Region Destination Partnership board member, John Hughes, are all honoured in The Guide Liverpool Heroes. There were tears, joy and a standing ovation when the city came together to honour the families of Southport victims Bebe King, Elsie Dot Stancombe and Alice Da Silva Aguiar. The parents of the youngsters, who lost their lives in the tragedy in August last year, were each given a Special Award at […]

21 Nov 2025

Liverpool Locations: connecting people, places and productions

Liverpool is now the UK’s most-filmed city outside London – and at the heart of its thriving screen industry are two sisters helping to make the magic happen. Faye and Claire Newton, long-established location managers with credits on Peaky Blinders, Bridgerton, The Ipcress File and Amazon’s Heads of State, founded Liverpool Locations to connect productions with local expertise and create new opportunities for people entering the industry. “We love what we do, but it was about finding a way to […]

04 Nov 2025
Woman with visual disability explores Liverpool's Chinatown with her guide dog

Purple Tuesday: Why Accessibility Matters More Than Ever For Liverpool City Region’s Visitor Economy

Every year, on the first Tuesday of November, businesses worldwide come together to observe Purple Tuesday, a movement dedicated to enhancing the customer experience for people with disabilities. WHY ACCESSIBILITY IS GOOD FOR BUSINESS There are over 1.3 billion disabled people worldwide, representing 17 per cent of the global population. In the UK alone, the Purple Pound, the collective spending power of disabled people and their families, is worth a staggering £274 billion annually. Yet, three in four disabled customers […]

31 Oct 2025

Liverpool City Region Employer Network Launches Free Webinar: Modern Work Experience – Let’s Make It Work

Businesses across the Liverpool City Region are invited to take part in a free online masterclass exploring the future of work experience and how employers can benefit from new, innovative approaches. The Liverpool City Region Employer Network has announced its first masterclass of the academic year: Modern Work Experience – Let’s Make It Work, taking place on Wednesday 4 December 2025, from 11:00 to 12:00, online. This interactive session will spotlight the national pilot programme for Modern Work Experience, which […]

29 Oct 2025
Liverpool Aerial Photograph

Liverpool gears up for ‘Super Saturday’ on November 1st

Liverpool is gearing up for a ‘Super Saturday’ of events and people are being urged to plan their journey with care and allow more time to get in and out of the city. On Saturday, 1 November, a series of events will be taking place throughout the day and into the evening, each bringing large numbers of people into Liverpool City Centre. They are: The Rugby League Ashes series game at Hill Dickinson stadium at 2:30pm Gladiators Live at the […]

29 Oct 2025

Liverpool Ranked Third in England in Global Destination Sustainability Index

Liverpool has demonstrated its rising international reputation as a sustainable destination by climbing an impressive 10 places in the Global Destination Sustainability Movement (GDS-Movement) Index, ranking third in England and reaffirming its growing commitment to responsible tourism and environmental leadership. The GDS-Movement is an international change agency focused on driving socio-economic and environmental transformation in cities and regions via regenerative tourism and events. The GDS-Index is a core part of their mission, a performance improvement strategy that assesses, benchmarks, and […]