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FREE WEBINAR: The Purple Pound: Why Accessibility Information Matters Tuesday 20 January 2026 | 2.00pm | Online

Disabled visitors and their families are a major market, but many tourism businesses lose bookings simply because accessibility information is missing, unclear, or hard to find.

Tourism Alliance, VisitEngland and AccessAble are hosting a short, practical session on what “good” looks like and how to deliver it quickly.

What you’ll learn

  • Who disabled customers are (myth-busting): needs, behaviours, and what assumptions get wrong
  • The legal, ethical and commercial case: what’s expected and what pays back
  • What an AccessAble Detailed Access Guide involves: what’s assessed and how it’s presented to visitors
  • Discounted support through VisitEngland: what’s available and how to access it
  • Where to signpost teams and members: reliable tools and next steps

Format: around 35 minutes, followed by live Q&A
Cost: Free
Register HERE.