When you think of Liverpool, one landmark stands out above the rest: the Royal Liver Building.
This iconic structure is more than just a symbol of the city’s skyline—it also offers one of Liverpool’s most distinctive visitor experiences, the Royal Liver Building 360 (RLB360) tour. Here, Chris Devaney, Operations Manager of the Royal Liver Building, shares how partnering with VisitLiverpool has helped RLB360 thrive in the aftermath of the pandemic. Watch the film on YouTube HERE.
THE RLB360 TOUR: AN UNMISSABLE EXPERIENCE
Launched in April 2019, the RLB360 tour takes visitors on a guided journey to the 15th floor of this historic building—something that was impossible for over 110 years. The tour offers panoramic views of Liverpool, alongside immersive storytelling that brings the city’s rich heritage to life. More than just a sightseeing trip, it’s an opportunity to connect deeply with Liverpool’s past and present.
THE POWER OF PARTNERSHIP: HOW MARKETING LIVERPOOL MADE A DIFFERENCE
Even for globally recognised landmarks, effective partnerships are crucial. Emerging from the challenges of the pandemic, Royal Liver Building 360 faced the task of re-engaging its audience. That’s where Marketing Liverpool came in.
“After the pandemic, we were determined to rebuild on our successful 2019,” says Chris Devaney. “Becoming a VisitLiverpool partner was a key factor in our recovery. It helped us attract not just local and national visitors but international tourists too.”
Through this partnership, RLB360 secured prominent exposure on Liverpool City Region’s official tourism website, the go-to resource for visitors worldwide. “This kind of visibility, alongside attractions like Liverpool Football Club, has been critical in boosting our tour’s success. We’re back on top and we’ve never looked back,” Devaney explains.
WHY JOIN THE VISITLIVERPOOL PARTNERSHIP?
The benefits of the VisitLiverpool partnership extend far beyond website listings. Devaney describes the relationship as a “genuine partnership that no other organisation or investment could offer.” The VisitLiverpool team provides continuous support, offering valuable feedback and communication whenever needed.
Since joining, RLB360 has seen tremendous growth. “We’ve seen an increase not only in our day-to-day visitors but also in international travel trade,” Devaney notes. “The partnership helped us regain our pre-pandemic visitor numbers within a year—an outstanding success.”
GROW YOUR BUSINESS WITH VISITLIVERPOOL
If you’re part of the visitor economy in the Liverpool City Region and not yet a VisitLiverpool partner, now is the time to consider it. The partnership offers exceptional value and puts your business at the centre of Liverpool’s thriving tourism scene.
READY TO ELEVATE YOUR BUSINESS?
The success of Royal Liver Building 360 showcases how joining the VisitLiverpool partnership can dramatically expand your business’s reach. With increased exposure, hands-on support, and a collaborative approach, the benefits are undeniable.
Want to find out more about becoming a VisitLiverpool partner? Click HERE to start your journey to success.
For any inquiries, feel free to reach out to Chris Adderley, Commercial Manager at Marketing Liverpool. Together, we can help your business grow in one of the UK’s most vibrant cities.
In the Liverpool City Region, the sky’s the limit—whether you’re 15 floors up in the Royal Liver Building or ready to elevate your business with us. Join the VisitLiverpool partnership and become a leading player in our region’s exciting visitor economy future!
Watch the film on YouTube HERE.
Find out more about the VisitLiverpool Partnership HERE.
Find out more about the Royal Liver Building 360 Tour HERE.