Tag : VisitBritain

03 Feb 2026

VisitBritain puts regional gateways centre stage with French and American tourists

VisitBritain has awarded funding to Liverpool City Region Destination Partnership to encourage French and American visitors to explore the north-west of England and the surrounding regions. The GREAT Gateway Innovation Fund – which sees destinations and the tourism industry working in partnership to drive visits and visitor spending through regional gateways – will focus on easyJet’s Paris-Liverpool flights. Marketing Manchester will also receive funding, set to drive visits through Virgin Atlantic’s New York-Manchester route. In total, nearly £400,000 of funding […]

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21 Jan 2026

New report from VisitBritain/VisitEngland shows tourism worth £147 billion to UK economy – Including LCRDP Response

Tourism’s importance to the British economy is highlighted in major new research from national tourism agency VisitBritain/VisitEngland, demonstrating the industry’s significant economic contribution to local communities nationwide and its potential for growth. The report ‘Economic Value of Tourism in the United Kingdom‘ shows tourism is worth £147 billion annually to the UK, about 5 percent of the national economy, when including both direct and supply chain impacts. Tourism is larger than the insurance and pensions sectors put together and employs […]

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03 Jun 2025

James Wood, Liverpool City Region Destination Partnership Marketing Campaign Manager, joins the VisitEngland LVEP webinar on Liverpool City Region's tourism sector.

FILM: LIVERPOOL’S VISITOR ECONOMY IN FOCUS – INSIGHTS FROM THE VISITBRITAIN LVEP WEBINAR

By James Wood, Liverpool City Region Destination Partnership Marketing Campaign Manager Liverpool City Region continues to cement its place as a must-visit destination for international travellers, and the latest VisitBritain LVEP webinar was a key opportunity to highlight what makes Liverpool unique. I had the pleasure of discussing how Liverpool’s visitor economy is evolving, where new opportunities lie, and how trade professionals can leverage the city’s strengths. This well-received webinar was delivered specifically for the hugely lucrative US travel trade […]

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03 Apr 2025

Liverpool’s Cinematic Legacy Showcased in new blockbuster showreel

Liverpool is rolling out the red carpet for film fans worldwide as Liverpool Film Office marks its 35th anniversary with a breathtaking new showreel, celebrating the region’s starring role on screen. Produced by award-winning Liverpool-based LA Productions and curated by renowned creative director Chris Bernard – whose debut film ‘Letter to Brezhnev’ premiered the same year the Film Office was founded – the showreel captures the magic of Liverpool City Region on film over the past 35 years in just […]

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04 Feb 2025

A CLOSER LOOK AT LIVERPOOL CITY REGION’S NEW FILM TOURISM CAMPAIGN – THE ULTIMATE ‘ON LOCATION’ SETTING FOR INTERNATIONAL FILM FANS

LIVERPOOL CITY REGION (LCR) IS NO STRANGER TO THE SPOTLIGHT. AS THE MOST FILMED UK CITY OUTSIDE LONDON, THE REGION BOASTS AN IMPRESSIVE RESUME OF FILM AND TV PRODUCTIONS THAT HAVE CAPTIVATED GLOBAL AUDIENCES. With a booming screen tourism industry, Visit Liverpool, in collaboration with Liverpool Film Office, has launched a new film tourism campaign titled ‘Liverpool. The Ultimate Setting’. This campaign celebrates Liverpool City Region’s rich cinematic history, while enticing film lovers worldwide to step into the scenes of […]

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02 Aug 2023

WELCOME TO THE BEATING HEART OF LIVERPOOL’S THRIVING VISITOR ECONOMY – “We do an awful lot for Liverpool… more than most people know…”

Being a marketing person, I tend to always think in terms of brands. In Culture Liverpool and Marketing Liverpool there are many – VistLiverpool, Invest Liverpool, Club Liverpool and Liverpool Convention Bureau – each of which champion Liverpool City Region in distinct and different ways. But one of our most enduring and effective offers isn’t strictly a brand at all. It’s a service. One that has steadfastly welcomed hundreds of thousands of visitors to our city over more than 40 […]

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04 Jul 2023

LIVERPOOL CITY REGION’S VISITOR ECONOMY ATTRACTIONS ONCE AGAIN JOINS THE NATIONAL LOTTERY DAYS OUT CAMPAIGN (NLDO)

The last National Lottery Days Out Campaign, which ran from October 2021 – March 2022 was worth more than £6.3m to the tourism industry. This year VisitBritain are delighted to announce a new National Lottery Days Out campaign. The new campaign launched yesterday (3 July 2023) and will allow National Lottery ticket holders to receive £25 off the entrance of over 500 UK attractions, experiences and guided tours. Lottery ticket holders will be able to choose from any participating experience […]

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