This Destination Management Plan (DMP) for Liverpool City Region (LCR) - covering Halton, Knowsley, Liverpool, St Helens, Sefton and Wirral - sets out the shared vision of the newly established Liverpool City Region Destination Partnership and partners to ignite and accelerate growth in LCR’s visitor economy between 2025 and 2030.

The development of the DMP has provided an exciting and unique opportunity for public and private stakeholders to come together to reflect upon recent successes, creating a step change within the LCR visitor economy that is more ambitious and focuses on priorities which can deliver significant impact in the sector within a new economic and political context.