Club Liverpool has launched a recruitment drive to attract new ambassadors to help aid the recovery of Liverpool City Region’s visitor economy. The ambassador network, a partnership between Liverpool Convention Bureau and ACC Liverpool, works to bring high-profile conferences and events to the city region. Conferences bring with them a massive economic impact to the city region and since 2016, Club Liverpool ambassadors have successfully bid for 56 conferences. The economic impact of these events combined is £75 million, with […]
You’ve booked your leave, scoured the web for inspiration, shortlisted the best options and deliberated over the main contenders. Now it’s time to choose your holiday destination. It’s going to be the best time of the year, so you’d better get it right. Instead of trawling through endless website pages, wouldn’t it be fantastic if you clicked a button and your perfect itinerary popped-up right in front of you? VisitLiverpool’s new ‘Liverpool. Do it your way’ campaign aims to do […]
In terms of its value, the intellectual capital within the Liverpool City Region is incalculable. It drives industry, propels growth and cements our region’s global reputation. Liverpool Convention Bureau believe this intangible asset is a key driver when it comes to securing business events and their latest global campaign leads with knowledge first. Jennifer Jensen, Marketing Liverpool’s Head of Business Tourism reveals the ethos behind their latest marketing strategy. “It’s never just about the place, or the building or the […]
You’ve booked your leave, scoured the web for inspiration, shortlisted the best options and deliberated over the main contenders. Now it’s time to choose your holiday destination. It’s going to be the best time of the year, so you’d better get it right. Instead of trawling through endless website pages, wouldn’t it be fantastic if you clicked a button and your perfect itinerary popped-up right in front of you? VisitLiverpool’s new ‘Liverpool. Do it your way’ campaign aims to do […]
Final plans are being put in place for Liverpool 2018. The city will stage an ambitious and forward looking culture programme to mark the tenth anniversary of its reign as European Capital of Culture. Details of Liverpool 2018 – the year-long celebration of the city’s thriving creative scene – will be announced in January. This will be when the city gears up to once again step into the international spotlight and showcase its extraordinary culture offer, while looking forward […]