We’re heading to the British Tourism & Travel Show on the 19th March, and we’d love to see you on Stand D6. The British Tourism & Travel Show is one of Britain and Ireland’s biggest events for the domestic travel trade, bringing together group travel organisers, coach operators, tour planners and destination experts from across the country. It’s an opportunity to showcase new products, emerging trends, bookable experiences and take part in networking opportunities. Taking place at the NEC in […]
The ACC Liverpool Group, operators of ACC Liverpool, Exhibition Centre Liverpool and M&S Bank Arena, today announces an exciting new chapter in its evolution with the reveal of its new name: Liverpool Experience Campus. Situated on Liverpool’s iconic waterfront, the organisation has grown into one of the UK’s leading event destinations. Today, it announced its new name, which will officially come into effect as part of a full brand launch on 13 April. The ACC Liverpool Group will be retiring […]
Sysco Business Skills Academy has launched a new fully funded Skills Bootcamp designed to build a stronger workforce pipeline for Liverpool City Region’s visitor economy. The Tour Guide Bootcamp, funded through the Liverpool City Region Combined Authority’s Skills Bootcamp initiative, aims to equip residents with practical, employer‑focused tourism skills while helping local operators address ongoing recruitment challenges. The three‑week programme will provide hands‑on training in guiding, storytelling, customer service and ticketing operations. Crucially, all participants will be guaranteed interviews with […]
Southport is set to glow this February half term as Lightport, a brand-new free immersive light art experience, takes over the town’s iconic Lord Street for three magical evenings to mark the start of Southport 2026, a year-long cultural calendar of events in the town. Running from 14–16 February, Lightport will invite families, friends and visitors of all ages to step into a vibrant world of colour, sound and movement. Stretching across a 400-metre route in the heart of the […]
Liverpool City Region’s visitor economy is set to see a significant boost with the announcement of the 2027 Tour de France coming to the region. Stage two of the men’s event on Saturday, 3 July 2027, will finish having travelled through Liverpool, Knowsley and St Helens, in a historic announcement by the race organisers. Competitors will race from the Cumbrian town of Keswick through Lancashire, eventually speeding through Knowsley and St Helens, before finishing the stage in a super sprint […]
A new photography collaboration between Wirral Council and Wirral Met College is giving 41 local students the chance to step behind the lens and showcase some of the borough’s most atmospheric and lesser-known locations. Building on a series of successful past projects, the initiative pairs real-world creative experience with a purposeful mission: to celebrate Wirral’s landscapes while nurturing young talent right on its doorstep. A Partnership with Purpose For Wirral Council’s Place, Culture and Visitor Economy Team, the project reflects […]
Liverpool City Region’s visitor economy demonstrated resilience in 2024, with visitor spending rising to £6.251 billion, despite national declines in tourism. The latest STEAM (Scarborough Tourism Economic Activity Monitor) report, compiled by Global Tourism Solutions (UK) Ltd, shows that visitor spend increased by 0.1% year-on-year, reflecting higher average spend per visitor and the enduring appeal of Liverpool City Region as a high-quality visitor destination that also contributes to over 55,000 jobs in the sector. Whilst overall visitor numbers fell to 57.07 million, a 5.3% decrease […]
Liverpool has been named as a runner-up for the title of European Capital of Innovation 2026. The news was unveiled at a special ceremony in Turin, Italy, where a panel of judges announced Grenoble-Alpes Métropole as the winner, narrowly defeating Rotterdam and Liverpool to the title. As a runner-up, Liverpool will receive prize money of €100,000 and will be invited to join the prestigious iCapital Alumni network, composed of previous finalists of the iCapital Awards, including Amsterdam, Lisbon, […]
2025 has been about building the foundations for the future, to enable us to deliver the ambitious and shared vision as set out in our Destination Management Plan (DMP). While I have been focusing on establishing a solid base to grow from, despite challenges, overall, it has been a positive year with the team delivering some fantastic work for the city region. Our visitor economy remained strong in 2024, with visitor spend increasing by 0.1% to £6.25 billion (surpassing the […]
Liverpool is now the UK’s most-filmed city outside London – and at the heart of its thriving screen industry are two sisters helping to make the magic happen. Faye and Claire Newton, long-established location managers with credits on Peaky Blinders, Bridgerton, The Ipcress File and Amazon’s Heads of State, founded Liverpool Locations to connect productions with local expertise and create new opportunities for people entering the industry. “We love what we do, but it was about finding a way to […]