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Author Archives: sshieldsmarketingliverpool-co-uk

24 Mar 2025

Liverpool has been shortlisted for ‘Best UK Destination for Groups’ at the prestigious 2025 Group Leisure & Travel Awards, and we need your vote!

Liverpool has once again been recognised as a premier destination for group travellers, earning a nomination for the prestigious ‘Best UK Destination’ award at the 2025 Group Leisure & Travel Awards. This accolade highlights the city’s enduring appeal and its commitment to offering exceptional experiences for visitors. This year’s nomination reaffirms Liverpool’s status as a top choice for group travel, reflecting its continuous efforts to enhance and expand its tourism landscape.   The Group Leisure & Travel Awards recognise and […]

14 Mar 2025

VisitLiverpool Showcases Liverpool City Region at the British Tourism & Travel Show

VisitLiverpool is gearing up to showcase Liverpool City Region at the British Tourism & Travel Show (BTTS) from 19-20 March. Showcasing a selection of must-see visitor attractions as part of the region’s wider visitor offering alongside key partners, VisitLiverpool will highlight the region’s rich history, vibrant culture, and world-class attractions that make it a must-visit destination. BTTS brings together group travel inspiration from across the UK and Ireland, showcasing ideas for group travel itineraries. Visitors will leave with fresh insights, […]

05 Mar 2025
A group of people at a conference stand which says Liverpool city Region.

Liverpool Convention Bureau at International Confex 2025

The Liverpool Convention Bureau (LCB) team attended International Confex 2025 from 27-28 February, showcasing Liverpool City Region as a premier destination for business events and conferences. With an impressive lineup of stand partners and an exciting new offering, Liverpool City Region continues to position itself as a leading choice for event planners.   What is International Confex?   International Confex is one of the UK’s leading events industry exhibitions, bringing together event professionals, venues, and suppliers to network, share insights, […]

07 Feb 2025
Massive Attack perform at Liverpool's Accelerator event

Accelerator City picks up the pace on net zero ambitions

Liverpool is forging ahead in creating a route to net zero for the creative industries. After being announced as the world’s first UN Accelerator City for climate action at the end of last year, further details about how Liverpool plans to decarbonise its live music and TV/film industry have been revealed this week. Alongside the announcement that Radio 1’s Big Weekend will be taking over Sefton Park from 23-25 May, it was confirmed the BBC blockbuster event will form part of the city’s UN […]

07 Feb 2025
A shot from the production of ITV show G'wed with people dancing.

One of ITVX’s most successful-ever comedies is set to return to the small screen, thanks to Liverpool Film Office

G’wed will be back for a second series at 10.05pm Thursday 6 February and is the tenth project to receive investment from the Liverpool City Region Combined Authority’s LCR Production Fund which is facilitated by Liverpool City Council’s Film Office. The first season aired in 2024 and has been streamed over six million times. Written by Liverpool’s Danny Kenny and produced by Golden Path Productions, filming for the second series took place in Wirral and Liverpool for five weeks last summer. As […]

04 Feb 2025
A photo of the top of the Royal Liver Building with someone dressed at The Batman standing at the top during a film shoot.

Lights, Camera, Location! VisitLiverpool Shines the Spotlight on Liverpool City Region’s Film Locations with Second Phase of Screen Tourism Campaign

VisitLiverpool, in partnership with Liverpool Film Office, has launched the second phase of their screen tourism campaign, Liverpool. The Ultimate Setting, following the release of VisitBritain’s international screen tourism campaign, Starring GREAT Britain. This phase continues to celebrate and promote Liverpool City Region’s iconic film and television locations, inviting visitors to explore Liverpool through the lens of their favourite films and TV shows, highlighting the region’s vibrant film heritage and its reputation as a top filming destination. Liverpool. The Ultimate […]

28 Jan 2025

VisitBritain launches global screen tourism campaign with blockbuster-inspired film

To drive inbound tourism across Britain, national tourism agency VisitBritain has this week launched a global screen tourism campaign, kicking off with a blockbuster-inspired film that sees Britain the star of the show.     The campaign ‘Starring GREAT Britain’ rolls out internationally this week with a launch film drawing on iconic film and TV moments from Mission: Impossible to Bridget Jones; Spider-Man to Succession; House of the Dragon to Harry Potter; Paddington to Fast & Furious to Mary Poppins Returns and more. […]

28 Jan 2025

BBC Radio 1: Sam Fender announced as first headliner for Radio 1’s Big Weekend 2025 in Liverpool

This morning on the Radio 1 Breakfast Show, Greg James revealed that superstar Sam Fender will be headlining Radio 1’s Big Weekend 2025 which will be held in Liverpool from Friday 23 May – Sunday 25 May. Myles Smith, Wet Leg, Blossoms and Lola Young (following her debut UK #1 with ‘Messy’ as announced on Radio 1’s Official Chart last Friday) were also announced as the first acts set to perform. Over the course of the weekend, around 100 acts […]

21 Jan 2025
A table with a range of plates on it with food on them.

Maray is awarded top sustainability accolade by the sustainable restaurant association

Maray, a Liverpool-born restaurant group with three sites across Liverpool and Manchester serving Middle Eastern and Mediterranean inspired sharing plates, has achieved a three-star rating — the top score possible — in the Food Made Good Standard by The Sustainable Restaurant Association. It is the only independent restaurant group in the North West to achieve this.   The Food Made Good Standard is the only 360-degree sustainability certification designed for F&B businesses across the globe, with a holistic approach that […]

20 Dec 2024

That’s a wrap on Marketing Liverpool for 2024

As 2024 draws to a close, we reflect on an exceptional year of growth, innovation, and success for Marketing Liverpool.   This year, we continued to position Liverpool City Region as a leading destination for tourism, business events, and culture through a range of activities that encompassed campaign activity, overseas trade missions, conferences, exhibitions and major event marketing.   By working with our incredible partners, stakeholders and colleagues across Liverpool City Region, we’ve collectively produced some amazing achievements.    We […]