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Author Archives: ihughes

09 Jul 2024

Liverpool awarded ‘Tourism Oscar’ for city’s hosting of Eurovision 2023

Liverpool has received a prestigious “Tourism Oscar” for its outstanding hosting of last year’s Eurovision Song Contest. This month, Liverpool was honoured with the ‘Outstanding Contribution to Tourism’ award at the 2024 Visit England Excellence Awards, marking one of the rare instances where an entire city has been recognized with this accolade. This award adds to a growing list of national honours celebrating the remarkable collaboration between the public and private sectors across the city region, which culminated in an […]

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News
05 Jul 2024

A CULINARY ADVENTURE IN BORDEAUX: LIVERPOOL CITY REGION’S FOOD SCENE TAKES THE STAGE

By Roz Lloyd, Marketing Manager at Marketing Liverpool From the 27-30 June 2024, I had the incredible honour of representing Liverpool City Region, alongside the team at Marketing Liverpool, at the prestigious Bordeaux Fête le Vin – an international culinary festival celebrating the best of Bordeaux’s gastronomy and culture. As the guest city, Liverpool brought its unique blend of culture, music, sport, and, of course, culinary excellence to the heart of Bordeaux. This event was not just a showcase; it […]

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02 Jul 2024

“This place captures your heart with its vibrant culture, rich history, and the friendliest people you’ll ever meet—every visit to Liverpool City Region should be unforgettable. That’s what we’re here for…”

Read our ‘day-in-the-life’ feature from Mark McKenna: One of Liverpool City Region’s longest-serving tourism front-of-house team members. Hello! My name is Mark, and I have the privilege of being a Senior Advisor at the Liverpool City Region Tourist Information Centre (TIC), nestled in the heart of Liverpool ONE, the city’s flagship retail and leisure destination. I’ve been with the TIC since November 1986, which is almost 38 years now, and let me tell you, there’s never a dull day at […]

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27 Jun 2024

REBRANDING LIVERPOOL CONVENTION BUREAU

From 2018 to 2024, colourful, cartoon ‘pop-art’ inspired superhero designs energised Liverpool Convention Bureau’s brand and identity. But we’re hanging up the cape and going in a more sophisticated direction for the foreseeable future. It’s the perfect time for a fresh new look, as we’re heading into a very busy period, with a bold new vision and an even brighter future. LIVERPOOL CONVENTION BUREAU’S EXCITING YEAR Liverpool Convention Bureau (LCB) has started the year with a series of important initiatives, […]

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25 Jun 2024

LIVERPOOL’S TAYLOR TOWN TRAIL GIVES TYPICALLY WARM LIVERPOOL WELCOME TO POP SUPERSTAR AND HER GLOBAL FANS

The buzz from Taylor Swift’s electrifying three-night stint at Anfield Stadium has left Liverpool enchanted, largely thanks to the talented lady herself, but also in no small part, to the creative and whimsical welcome provided by Culture Liverpool, Make CIC and Marketing Liverpool. From June 8 to 16, the city transformed into a Swiftie paradise, celebrating Taylor’s beyond-iconic eras with 11 breathtaking art installations. Imagine strolling through Royal Albert Dock and encountering a majestic 7-foot butterfly, a homage to Taylor’s […]

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Media / News
25 Jun 2024

TAKE A LOOK AT LORD HALL’S JOURNEY THROUGH HIS FAVOURITE PLACE TO VISIT IN LIVERPOOL CITY REGION – BIRKENHEAD PARK

Join us as we delve into one of Liverpool City Region’s most beautiful places, with the esteemed Tony Hall CBE, former BBC Director General and current Chair of the LCR Visitor Economy Partnership Board. In our short film, the last in our series of films #LCRLVEP films, Lord Hall shares a nostalgic and heartfelt tour of his cherished childhood retreat, Birkenhead Park, stating: “I used to come here as a kid… Very colourful. Very beautiful… You can sit and look […]

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News
25 Jun 2024

Thinking of becoming a Marketing Liverpool Partner? Read our member feedback

AS A MARKETING AGENCY WE UNDERSTAND THE CRYSTAL CLEAR VALUE IN REGULARLY COLLECTING CUSTOMER FEEDBACK. Taking the temperature and testing the waters with online surveys or simply a face-to-face conversation can pay-off ten-fold, in a world that relies on continually delivering to retain or bolster your good reputation. Established more than 15 years ago, our partnership programme offers a range of benefits including lucrative exposure on an international platform, prominent inclusion in marketing materials, PR, and promotional opportunities, plus informative partner […]

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Media
24 Jun 2024

Liverpool’s “civic heart” to celebrate milestone with special events programme

Liverpool’s iconic St George’s Hall is to host a series of special events to celebrates its 170th anniversary this summer. Under the banner – It’s Yours! –  the Grade I listed building, which has provided the backdrop for many of the city’s biggest moments, is hosting a programme of cultural events echoing famous eras of the past two centuries. ‘SGH170’ brings together the old and new, blending the rich heritage of one of the city’s cultural crown jewels with an […]

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News
20 Jun 2024

LIVERPOOL CITY REGION’S CULINARY SCENE SHINES WITH THE SUCCESS OF MARKETING LIVERPOOL’S ‘TASTE LIVERPOOL’ CAMPAIGN

Liverpool City Region’s ‘Taste Liverpool’ campaign, developed by Marketing Liverpool, in partnership with Gingerhead, has exceeded all expectations, firmly establishing Liverpool City Region as a premier food and drink destination. The region’s fast-emerging gastronomic delights have captivated visitors and critics alike, culminating in an impressive influx of tourists and unprecedented digital engagement. Held from January to April this year, the collaborative, city-wide project brought 120 restaurants and eateries together, under the banner of ‘Taste Liverpool’ – working to unite the […]

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News
18 Jun 2024

LIVERPOOL CHOSEN TO HOST SPECTACULAR NAMING CEREMONY FOR CUNARD’S NEW QUEEN ANNE

Cunard’s ‘spiritual home’ is to host the spectacular Naming Ceremony for its newest ship Queen Anne. The event will take place on the world-famous Mersey waterfront at Liverpool on Monday 3 June during an introductory ‘lap of honour’ voyage around the British Isles. And Cunard’s hosts for the momentous spectacle will be none other than Busted musician, Matt Willis, and his TV presenter wife, Emma. The power couple of British pop culture recorded this message revealing what guests can expect […]

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