Mayor Steve Rotheram today announced bold new plans to create a ‘Soft Power’ Board to harness Liverpool’s world-famous brand. In an increasingly inward-looking world, the board will promote the city region’s ‘superpower’ values of innovation, creativity, resilience, tolerance and warmth to drive prosperity, while acting as an international force for good. It will seek to boost foreign direct investment and strengthen trade relationships by leveraging the region’s internationally significant assets. These include world-leading universities and research institutes, globally recognised businesses, innovation hubs […]










