Accessible tourism can help businesses in many ways by tapping into under-served and growing markets, differing customer groups and local communities.
Wherever you are in your accessibility journey − and however new or well-established your business is − this Accessible and Inclusive Tourism Toolkit for Businesses aims to give you the practical hints and tips, and the reassurance and confidence, to move forward inclusively.
As a best-in-class resource for the tourism industry, this toolkit introduces the legal, commercial and ethical importance of accessibility, before providing guidance related to:
- Customer groups and how to remove barriers.
- How to provide an inclusive welcome with integrity and empathy at its heart.
- The availability of inclusive features and facilities (whether physical, digital or operational).
- How to market your accessibility to potential and existing customers.
- How to become a more inclusive employer and create an inclusive internal culture within your business.
- Measuring success and ensuring accessibility journey accountability.
- The support bodies, influencers, awards and schemes to help you best communicate and celebrate your accessibility.
Find out more HERE.