If you could hand your customers a tool that enhances their visit, encourages exploration, and brings them right to your doorstep, would you? That’s exactly what the official Liverpool City Region Visitor Map offers and it’s available now for businesses across the region to collect and share.
Jackie Watson, Visitor Services Manager at Liverpool City Region Destination Partnership and a long-standing expert in the city’s visitor economy, has overseen the Tourist Information Centre for many years. She knows exactly what visitors need when they arrive and what businesses need to help them make the most of their stay.
“The map was created in response to real demand,” Jackie explains. “Visitors want something clear, easy to use, and packed with useful information. This map delivers all of that and more.”
A MAP THAT DOES MORE THAN SHOW THE WAY
This is the only official visitor map for the Liverpool City Region, produced in partnership with Visit Liverpool and the Combined Authority, and supported by Liverpool BID, Liverpool ONE and Liverpool City Region Destination Partnership.
Designed to be both practical and inspiring, the fold-out map highlights major attractions, hotels, shopping areas and transport hubs. It includes walking distances, QR codes for further information, and a handy grid reference system to help staff and visitors pinpoint locations quickly.
What sets it apart is its regional reach. From iconic City Centre landmarks to city region destinations like Shakespeare North, Port Sunlight Village and Adventure Coast Southport the map encourages visitors to explore beyond the obvious. “The back of the map shows the Merseyrail lines and what’s accessible outside the City Centre,” Jackie says. “It’s a brilliant way to show just how much more there is to discover.”
WHY IT MATTERS FOR YOUR BUSINESS
For hotels, attractions, restaurants and shops, the map is more than a guide, it’s a powerful engagement tool. Most visitor economy businesses are already featured, making it a natural way to show customers where you are and how to find you.
“Offering the official map shows that your business is part of the wider visitor economy,” Jackie adds. “It helps visitors navigate the city from your venue and demonstrates that you’re working in partnership with the region.”
HOW TO GET YOUR COPIES
Smaller quantities (under 100) are available from the Tourist Information Centre at 5 Wall Street, Liverpool ONE. For larger orders, boxes of 250 can be collected from Chris Noon at the Cunard Building. Please remember to bring suitable transport. There’s also a digital version available for those who prefer to share it online.
BE PART OF THE JOURNEY
Whether your business is in the heart of the city or further afield, the Liverpool City Region Visitor Map is your opportunity to be part of every visitor’s journey. It’s clear, it’s trusted, and it’s ready to help your customers explore more and find you along the way.
WHAT BUSINESSES ARE SAYING
Ryan Geraghty, Customer and Tenant Relations Manager, Liverpool ONE:
“At Liverpool ONE, we work closely with the Tourist Information team to provide visitors with essential guidance and city region maps. These maps are vital, not just for directions, but for sparking ideas on how to explore and enjoy our vibrant city region.
Our team always carries maps, even while engaging with visitors around the site, ensuring we are ready to assist efficiently and informatively. We often see guests return to our information point, map in hand, eager to learn more about the attractions they have discovered. These visitor economy maps are an indispensable tool, enhancing our service and encouraging longer, richer stays in the region.”
Elizabeth Williams, Duty Manager, National Museums Liverpool:
“The maps are fantastic. We use them constantly at our museum ticket desk to help visitors navigate the city region with confidence. They contain all the key information we need, and their clear, user-friendly design makes them incredibly effective. Being able to hand these maps to our customers adds real value, inspiring them to explore more of our remarkable region and making their visit even more memorable.”
Ready to collect copies of the free, dedicated LCR Visitor Map?
Please pre-book maps for collection, by emailing Chris Noon at cnoon@liverpoolcityregiondp.com