Businesses and organisations across Liverpool City Region are being encouraged to take advantage of a free training programme designed to help create exceptional visitor experiences and strengthen the region’s reputation as a world-class destination.
The Liverpool City Region Destination Welcome Training Programme is a fully funded, one-day course that equips frontline staff, supervisors and public-facing teams with the skills, confidence and local knowledge needed to deliver outstanding customer experiences.
Open to those working across hospitality, retail, transport, culture, tourism, events and customer service, the programme aims to ensure every visitor receives a warm welcome and leaves with a positive impression of the city region.
Participants will benefit from practical, interactive training focused on enhancing customer service skills, improving accessibility and inclusion awareness, building confidence in visitor-facing roles and developing effective techniques for handling challenges and complaints. The course also helps attendees build a deeper understanding of Liverpool City Region’s tourism offer, encouraging greater destination knowledge and local pride.
Upon completion, delegates will receive OCN London-endorsed digital accreditation, recognising their achievement and commitment to delivering high-quality visitor experiences.
As Liverpool City Region continues to attract growing numbers of visitors and prepares for an exciting programme of major events, investing in visitor welcome skills has never been more important. The training supports businesses and organisations in ensuring staff are equipped to meet visitor expectations and contribute to a positive and memorable experience for all.
The Destination Welcome Training Programme forms part of Liverpool City Region’s ongoing commitment to strengthening the visitor economy and enhancing the quality of customer service across the destination.
Businesses and individuals interested in taking part can find out more and register their interest via the link below.
Find out more and register your interest HERE.