The 154th Open is set to bring visitors from across the UK and around the world to Liverpool City Region, from the 12–19 July 2026, creating a significant opportunity for businesses across the visitor economy.
Whether you run a hotel, attraction, restaurant, bar, café, retail business or cultural venue, now is the time to start planning how you can engage visitors, raise your profile and benefit from the increased demand the Championship will generate.
To help businesses get involved, Liverpool City Region Destination Partnership is encouraging organisations across the region to download the free Southport Open for All Campaign Asset Toolkit. Packed with ready to use social media assets, campaign messaging, promotional ideas and visitor engagement resources, the toolkit makes it easy to connect your business to one of the world’s biggest sporting events and become part of a coordinated regional welcome.
The toolkit includes social media frames, profile overlays, stickers, animated end frames and practical ideas for creating memorable golf inspired experiences that visitors will remember and share. It also provides messaging designed to help businesses showcase both Southport and Liverpool City Region as a whole, encouraging visitors to spend more time exploring everything the destination has to offer.
Pam Carroll, Head of Marketing at Liverpool City Region Destination Partnership, believes the Championship presents a unique opportunity for businesses across the region to work together and maximise the benefits of increased visitor demand:
“The Open presents a fantastic opportunity to showcase Liverpool City Region to visitors from across the UK and around the world. Major events of this scale do not just benefit the host venue, they create opportunities right across the visitor economy, from accommodation providers and attractions to restaurants, retailers and cultural venues.
“This toolkit has been designed to make it easy for businesses, helping them engage visitors, raise their profile and maximise the opportunities The Open will bring. By working together, we can create an exceptional welcome during the Championship and strengthen Liverpool City Region’s reputation as a world class destination long after the final putt has been played.”
Download the Southport Open for All Campaign Asset Toolkit today and join businesses across Liverpool City Region in creating an unforgettable welcome for Open visitors.
Download the toolkit on WeTransfer HERE.
Download the toolkit on Google Drive HERE.