VisitLiverpool is gearing up to showcase Liverpool City Region at the British Tourism & Travel Show (BTTS) from 19-20 March.
Showcasing a selection of must-see visitor attractions as part of the region’s wider visitor offering alongside key partners, VisitLiverpool will highlight the region’s rich history, vibrant culture, and world-class attractions that make it a must-visit destination.
BTTS brings together group travel inspiration from across the UK and Ireland, showcasing ideas for group travel itineraries. Visitors will leave with fresh insights, valuable connections and lots of ideas for things to do across Liverpool City Region by visiting the team on stand.
James Wood, Marketing Manager at Liverpool City Region Destination Partnership said:
‘We’re looking forward to returning to the British Travel and Tourism Show for another year with a great selection of our city region partners joining us on stand. BTTS gives us the opportunity to showcase the diverse visitor offering we have for group travel across the region to travel operators, coach tour operators, travel agents and industry professionals. We can’t wait to showcase what Liverpool City Region has on offer year round, alongside our incredible event calendar.”
With music, culture, sport, film, food & drink and the great outdoors at the heart of Liverpool City Region’s tourism offer, there’s plenty to explore for every itinerary. It also makes for a great base for day trips to the rest of the North West, with easy access to North Wales, Chester, Manchester and Cumbria.
2025 will also see some incredible events take over the region including The Randox Grand National Festival, Liverpool Biennial, Beyond Van Gogh & Beyond Monet, Anfield Summer Concerts, The Southport Flower Show, World Boxing Championships 2025 and River of Light to name a few, a perfect addition to any itinerary.
Here’s a closer look at the fantastic attractions being represented at the event:
RLB360 Tour
The Royal Liver Building 360 (RLB360) Tour offers a unique perspective on Liverpool’s skyline from one of its most iconic landmarks. Visitors can explore the historic building, learn about its significance and enjoy breathtaking panoramic views of the city and beyond. The tour also takes you to the exact spot they filmed 2022 ‘The Batman’.
Find out more about the RLB360 Tour here.
Port Sunlight Village
A picturesque model village built by William Lever in the late 19th century for his soap factory workers, Port Sunlight is a beautifully preserved heritage site. With its stunning architecture, fascinating museum, and lush green spaces, it provides a glimpse into a unique piece of British social history. Bring your group to explore the award-winning Port Sunlight Museum and embark on a guided tour by foot or coach, with special discounts and packages available.
Find out more about Port Sunlight Village here.
Liverpool Football Club
Home to one of the world’s most successful football clubs, Anfield is a pilgrimage site for football fans. The LFC Stadium Tour gives visitors behind-the-scenes access to the dressing rooms, the famous pitch and stunning views from the stands for an unforgettable experience.
Find out more about Liverpool Football Club Stadium Tours here.
Ticket Quarter
Ticket Quarter is the official box office for M&S Bank Arena in Liverpool and tickets to a variety of events across the North West, including the best concerts, family days out and exhibitions. They offer a group booking service and a dedicated account manager to help with everything from choosing the right event to managing payments and seating arrangements, and access to special discounts and flexible payment options.
Find out more about Ticket Quarter events here.
Floral Pavilion
Nestled in New Brighton, the Floral Pavilion is a premier theatre and entertainment venue. Featuring a beautiful 814-seat theatre and fully adaptable Conference Suite, it boasts panoramic views of the Mersey Estuary. With a diverse program of performances, including theatre, comedy, and live music, it is a cultural gem on the Wirral coastline.
Find out more about the Floral Pavilion here.
Floating Grace
The Floating Grace offers a unique dining experience along the city’s historic docks. Guests can enjoy delicious meals, guided afternoon tea tours and evening dinner cruises through the iconic Royal Albert Dock, soaking in the maritime atmosphere.
Find out more about the Floating Grace here.
Western Approaches
Step back in time at Western Approaches, a secret World War II bunker that played a crucial role in Britain’s wartime efforts. This fascinating underground museum allows visitors to explore original operations rooms, artefacts, and interactive exhibits.
Find out more about Western Approaches here.
Everton Football Club
Situated on the banks of the River Mersey, on Liverpool’s world-famous waterfront, Everton Football Club’s 52,888 capacity Everton Stadium will soon be opening its doors to offer immersive and unforgettable stadium tours. Experience the heart of this iconic venue with behind-the-scenes access from walking through the players’ tunnel to exploring exclusive areas not usually seen by fans, guided tours are designed to bring you closer to the action.
Find out more about Everton Football Club here.
Southport Flower Show
The UK’s largest independent flower show, the Southport Flower Show is a floral extravaganza attracting garden enthusiasts from all over the country. With stunning displays, celebrity guests, and horticultural inspiration, it’s a must-visit event in the region’s cultural calendar.
Find out more about Southport Flower Show here.
Liverpool City Region’s presence at the British Tourism & Travel Show is a fantastic opportunity to showcase the region’s visitor offering and these incredible attractions to a wider audience. Whether it’s history, culture, film, sport, or entertainment, the region offers something for everyone, making it a top destination for visitors from across the UK and beyond.
We’ll also be launching our brand new Liverpool City Region for Groups Guide at the show so make sure to pay us a visit to pick up a copy. The guide features everything you need to know about planning itineraries to the region, coach parking incentives, upcoming events and lots more.
Want to find out more about visiting Liverpool City Region? Visit us on stand D6 to speak with VisitLiverpool and team Liverpool City Region.
Visit VisitLiverpool.com and have a read of our ‘Liverpool City Region for Groups Guide’ for more Liverpool City Region inspiration.