The Liverpool Convention Bureau (LCB) team attended International Confex 2025 from 27-28 February, showcasing Liverpool City Region as a premier destination for business events and conferences. With an impressive lineup of stand partners and an exciting new offering, Liverpool City Region continues to position itself as a leading choice for event planners.
What is International Confex?
International Confex is one of the UK’s leading events industry exhibitions, bringing together event professionals, venues, and suppliers to network, share insights, and showcase the latest trends in the sector.
The event serves as a crucial platform for connecting organisers with destinations and service providers to create memorable and successful events.
Lisa Owen, Head of Business Tourism at Liverpool Convention Bureau said:
“International Confex is the first tradeshow of the year for business events, and the platform where we launch our new Event Planners’ Guide. Exhibiting at shows like this allows us and our partners to raise our profile, network with new and existing clients, generate new leads and gather insights into market trends and client needs. Our Liverpool City Region stand was as popular as ever with lots of engagement for future collaboration.”
A Premier Destination for Business Events
Liverpool City Region is renowned for its rich history, world-class venues, and ease of connectivity, making it an ideal location for conferences and business events.
At International Confex The LCB team engaged with event planners and industry professionals, highlighting the region’s dynamic offerings and unique opportunities for business tourism.
Whether that be advising on venues suitable for an event of any size, what delegates can do in downtime, the best ways to sustainably travel to the region and the sustainability and accessibility practices and ambitions for the region.
Stand Partners Showcasing the Best of Liverpool City Region
The Liverpool Convention Bureau stand featured an impressive selection of partners, each bringing their unique venues and expertise to the table:
- ACC Liverpool – The city’s flagship event campus, featuring the M&S Bank Arena, Exhibition Centre Liverpool, and the iconic Convention Centre.
- Sodexo Live! – Experts in catering and hospitality, delivering exceptional dining experiences for corporate events.
- Royal Liver Suite at The Royal Liver Building – A prestigious venue offering breathtaking views and a historic setting for conferences and private functions.
- National Museums Liverpool – A collection of unique venues within the region’s iconic museums, perfect for inspiring corporate gatherings.
- Floral Pavilion Theatre & Conference Centre – A stunning waterfront venue on Wirral, combining theatre charm with modern conference facilities.
- Halton Borough Council – Showcasing event opportunities within Halton, including Runcorn and Widnes, ideal for a range of business functions.
Launch of the New Event Planners Guide
Adding to the excitement, LCB unveiled its brand-new Event Planners’ Guide, a comprehensive resource designed to assist organisers in planning successful events in Liverpool City Region.
This guide provides essential information on venues, accommodation, travel options, and insider tips to ensure a seamless experience when bringing your event to the region.
If you’re yet to pick up a copy, you can find a digital version online here.
Why Choose Liverpool City Region for Your Next Event?
With a combination of world-class venues, excellent transport links, and a vibrant cultural landscape, Liverpool City Region remains a top choice for event planners. The region’s commitment to business tourism is evident through its ongoing investments, innovative event spaces, and strong support network for organisers.
The Liverpool Convention Bureau team’s presence at International Confex 2025 reaffirmed the region’s reputation as a powerhouse for business events. Whether you’re planning a large conference or an intimate corporate gathering, Liverpool offers everything you need to make your event a success.
To learn more about hosting an event in Liverpool or to view a copy of the Event Planners Guide, visit Liverpool Convention Bureau’s website or contact the team today.
Where will the Liverpool Convention Bureau team be next?
There’s no rest for the Liverpool Convention Bureau team, with their next stop being New York to attend the Northstar Successful Meetings University event from the 10-12 March as part of a Meet England sales mission.
The event allows us to have one-to-one meetings with North American meeting and incentive travel planners to showcase why Liverpool City Region is the perfect destination to bring business events, meetings, conferences and incentive groups.
Our Business Development Manager, Suzanne Watson, will be in attendance at the event, meeting with potential clients, giving presentations on Liverpool City Region’s offer and attending education sessions on the business and incentive market.
Liverpool City Region’s incentive market is growing considerably with our venues and businesses offering unique experiences from football to food and drink and bespoke activities.
Follow Liverpool Convention Bureau on LinkedIn to see what we’re getting up to!