This summer, Marketing Liverpool has continued to position Liverpool City Region as a leading global visitor destination, thanks to strategic collaborations with international influencers, capturing the imagination of diverse audiences, ranging from culture lovers to sports enthusiasts and family holidaymakers.
This strategy, devised by Marketing Liverpool’s Communications and Social Media Manager, Sophie Shields, has generated an impressive array of coverage, showcasing Liverpool as a vibrant and dynamic place to visit. Sophie is a firm believer in the value of influencer partnerships:
“The power of influencers lies in their authenticity and connection with their followers. When influencers share their experiences, they are delivering stories that resonate on a personal level. In turn, this helps build genuine interest and excitement about our region.
“For Liverpool City Region, partnering with influencers allows us to reach targeted audiences internationally with content that is engaging, creative, and, most importantly, real. By tapping into influencers’ creativity and audiences, destination can inspire people to visit, experience, and explore – all while conveying a message that feels organic and heart-felt, rather than manufactured.”
From breakfast television in Germany to popular Instagram influencers, Liverpool City Region’s diverse and distinct appeal continues to reach millions across the globe. Here’s a look at some of the standout content that’s been generated to highlight Liverpool City Region’s vital visitor economy.
INTERNATIONAL INFLUENCE AND LOCAL APPEAL
ZDF – German Breakfast Television
ZDF – German Breakfast Television
In a prime feature on ZDF’s German Breakfast Television (available HERE), millions of viewers were introduced to Liverpool’s cultural heritage and vibrant atmosphere. This piece brings Liverpool’s iconic landmarks, music history, and thriving arts scene into living rooms across Germany, offering a perfect snapshot of what makes this city such an attractive destination for European tourists.
Budget Traveller’s Football Content
Budget Traveller’s Football Content
Capitalising on Liverpool’s rich football legacy, Budget Traveller produced captivating content that intertwines the city’s sporting history with its modern-day allure. The featured video (viewable HERE) underscores Liverpool City Region’s deep-rooted passion for football, from the hallowed grounds of Anfield to its enthusiastic fanbase. It’s the perfect invitation for football fans worldwide to experience not only the sport but also the unique culture surrounding it.
The i Paper’s Feature on Summer Festivals and More
The i Paper paints a vibrant picture of Liverpool City Region’s festival scene, celebrating the region as a hub for music, food, and beachfront fun. The article highlights the region’s diverse summer offerings, appealing to those looking for city breaks packed with events and experiences. Readers are invited to explore Liverpool City Region’s cultural richness, further enticing domestic and international travellers alike. The full feature can be read HERE.
Instagram Takes Liverpool Global
Instagram remains one of the most powerful tools for reaching potential visitors, and Liverpool City Region’s presence on the platform has been nothing short of electric. Influencers from across the spectrum have taken to the streets of the city, capturing their own unique experiences and sharing them with their followers.
The Patmores’ Family Friendly Day Out
The Patmores’ Family Friendly Day Out
In a delightful showcase of Liverpool City Region’s family-friendly attractions, the popular Instagram family, The Patmores, share their experience of a fun-packed day out in the city. Their post (see it HERE) brings attention to the variety of activities available for children and adults alike, positioning Liverpool City Region as the perfect destination for a family getaway.
Hayley Allen’s Exploration of Liverpool
Hayley Allen’s Exploration of Liverpool
Similarly, influencer Hayley Allen highlights her own family day out in Liverpool City Region, in a visually appealing Instagram post (available HERE through stunning imagery and engaging storytelling, she effectively showcases Liverpool’s blend of history, play, and adventure, encouraging other families to discover the city’s many offerings.
Cheapholidayexp’s “Discover a New Beat”
Cheapholidayexp’s “Discover a New Beat”
Targeting budget-conscious travellers, Cheapholidayexp presents Liverpool as a must-visit destination for those seeking a rich cultural experience without breaking the bank. Their Instagram post (which can be seen HERE) underlines the affordability of exploring Liverpool City Region, particularly its music scene, making the city appealing to younger travellers and international audiences.
Ravi Round the World’s Exploration of Liverpool with VisitBritain
Ravi Round the World’s Exploration of Liverpool with VisitBritain
Travel influencer Ravi Round the World has partnered with VisitBritain to showcase Liverpool City Region in all its glory. Through visually captivating posts, Ravi immerses his followers in the city’s eclectic mix of historic charm and modern attractions. You can explore his content HERE and HERE.
Ravi Round the World’s Exploration of Liverpool with VisitBritain – Lovelocks Coffee Shop
Looking Forward
The global attention that Liverpool City Region continues to garner is a testament to the power of well-executed influencer campaigns. From European television spots to vibrant Instagram stories, the city region’s story is being told in innovative and engaging ways.
As Liverpool City Region continues to evolve, Marketing Liverpool’s commitment to driving international recognition through creative partnerships ensures the city region remains at the forefront of the global tourism industry.
For more on Marketing Liverpool’s activity take a look around our website HERE.
For inquiries related to the Liverpool City Region or for press/media interested in learning more, please don’t hesitate to contact Sophie Shields on sshields@marketingliverpool.co.uk