Liverpool City Region Destination Partnership

Liverpool City Region

The power of six

Welcome to Liverpool City Region Destination Partnership

Liverpool City Region has always been a place of innovation and ambition. Now, with the accreditation status of an LVEP, we're empowered to think bigger, reach further, and achieve more. As the new Destination Management Organisation, we are setting new standards in destination management and amplifying what our incredible six boroughs can achieve.

The new ‘Liverpool City Region Destination Partnership’ is our opportunity to reshape how we work, collaborate, and deliver value. We are creating opportunities, driving growth and excited to be writing the next chapter of our region's success story.

Our vision

Destination Management Plan

This Destination Management Plan (DMP) for Liverpool City Region (LCR) - covering Halton, Knowsley, Liverpool, St Helens, Sefton and Wirral - sets out the shared vision of the newly established Liverpool City Region Destination Partnership and partners to ignite and accelerate growth in LCR’s visitor economy between 2025 and 2030.

The development of the DMP has provided an exciting and unique opportunity for public and private stakeholders to come together to reflect upon recent successes, creating a step change within the LCR visitor economy that is more ambitious and focuses on priorities which can deliver significant impact in the sector within a new economic and political context.

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The power of six

The Liverpool City Region is six unforgettable destinations in one amazing experience.

As the Local Visitor Economy Partnership for this region, it is our role to sell Liverpool City Region to the world, whether as a visitor, conference, event, sporting, or investment destination.

Take a look at our six boroughs.

The World Is Better Because of What Happens Here

Halton

A gateway of heritage and innovation

With its iconic Silver Jubilee Bridge, Halton is a key link between Liverpool and Manchester. It combines industrial heritage with cutting-edge industries in logistics, science, and advanced technologies.

Go to Visit Halton

Knowsley

A creative and cultural powerhouse

Knowsley is a rising star in arts and culture, home to Shakespeare North Playhouse and expansive green spaces. A place of transformation, it blends history with bold new creative and business opportunities.

Go to Discover Knowsley

Liverpool

A global icon of culture and innovation

Liverpool is famous for its iconic waterfront, heritage, and vibrant UNESCO-listed music scene as the birthplace of The Beatles. A hub for culture, business, and nightlife, the city blends historic charm with cutting-edge innovation.

Go to visitliverpool

Sefton

A seaside and green escape

Home to Southport’s classic seaside charm and Formby’s stunning pinewoods, Sefton is perfect for relaxation and adventure. Its strong visitor economy also makes it a thriving hub for business and events.

Go to Visit Southport

St Helens

Where industry meets creativity

Once the heart of the glass industry, St Helens is now a hub for arts, sport, and regeneration. Its cultural scene, innovation, and strong community spirit make it a borough on the rise.

Go to St Helens events and tourism

Wirral

Where coastline meets countryside

With stunning coastal views, charming villages, and world-class golf courses, Wirral offers a peaceful retreat just minutes from the city. A haven for outdoor enthusiasts, it combines natural beauty with rich heritage.

Go to Visit Wirral

Join our partnership

Discover how your business can reach millions of potential visitors.

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