Allow us to show you what’s on the horizon… There’s not much we don’t know about what’s going on in Liverpool. It’s kind of our job to know. But there’s one little piece of in-house literature that always surprises and delights in equal measure, by showing us so much more. Our VisitLiverpool Guide is the indispensable handbook for anyone looking to maximise their Liverpool City Region visitor experience. Ably brought together by our Marketing Campaign Manager, James Wood, the digital […]
Latest figures for the city region show the visitor economy is now worth over £5bn surpassing the pre-pandemic high of £4.98bn in 2019. Other figures show that although the pandemic continues to affect tourism there is a strong recovery happening across the city region. These findings are contained in the latest independent research for 2022 commissioned by the Visitor Economy team at Growth Platform – Liverpool City Region Growth Company. Headline figures show: Although visitor numbers are still below the […]
A MESSAGE FROM OUR ACTING HEAD OF VISITOR ECONOMY, SUE FINNEGAN Dear friends and colleagues, Here at Marketing Liverpool, few reports are as hotly anticipated as the ‘STEAM Report’ – ‘What’s the STEAM Report?’ I hear you ask. It’s basically an in-depth, deep-dive litmus test for our region’s Visitor Economy, examining the overall health and robustness of the sector, against previous years. I’m going to level with you, the 10-year travel and tourism statistical report is not the breeziest of […]
We were thrilled to get a sneak peek of Liverpool ONE’S Gravity MAX. After sampling the goods and getting the guided tour, we’re giddy with excitement and still on a bit of a high. In fact, we can’t stop talking about it. There’s so much fantastic stuff going on inside Gravity MAX that it’s not the simplest of attractions to describe. Luckily we don’t have to. At least not in detail. Today, we’re bringing you something even better. An audio-visual […]
From 5 – 26 August 2023, the spectacular finale of this year’s Liverpool City Region Cultural Events programme – Imagine Bamboo is Everywhere – has been unveiled with sneak preview of ten giant bamboo structures – some up to 12 feet tall – as well as a ‘wacky races’ of bamboo bikes and trikes as a taster of what’s to come over the next few weeks. The bamboo customised bikes will be heading to all six areas of the […]
Being a marketing person, I tend to always think in terms of brands. In Culture Liverpool and Marketing Liverpool there are many – VistLiverpool, Invest Liverpool, Club Liverpool and Liverpool Convention Bureau – each of which champion Liverpool City Region in distinct and different ways. But one of our most enduring and effective offers isn’t strictly a brand at all. It’s a service. One that has steadfastly welcomed hundreds of thousands of visitors to our city over more than 40 […]
Liverpool John Lennon Airport has today launched a refresh of its brand which will begin to be rolled out across all aspects of the business over the coming weeks and months as the airport looks to the future following a number of important business growth announcements over the past year. The airport logo, which includes the famous John Lennon self-caricature, has undergone a subtle transformation with the illustration moving from the right to the left so that it is now […]
For the first time, Pride in Liverpool will showcase a ‘city full of pride’ with elements of the annual festival being spread across the whole city centre allowing pride-goers to experience the event in a totally unique way. The new approach to Pride in Liverpool means that everyone attending can make their day unique and reflect what pride means to them; whether taking to the streets in protest, a party atmosphere, or a more laid-back experience, they can find or […]
Liverpool’s film studio is getting a theatrical make-over as it prepares to welcome one of the world’s biggest movie stars. The Depot, located off Edge Lane, will be transformed into a custom-built theatre as it hosts the premiere of a brand new production of Macbeth, starring award-winning actor Ralph Fiennes who will play the ruthless lead. Renowned for a whole host of iconic roles in films including Lord Voldemort in Harry Potter and M in the James Bond series, the […]
As the excitement of Eurovision in Liverpool has settled, we are reaching out to invite you to participate in a survey assessing the economic impact of Eurovision Song Contest 2023 in Liverpool. AMION and Spirul have been commissioned by Liverpool City Region Combined Authority to conduct an assessment of Eurovision Song Contest’s influence on the local economy. Your valuable input as a business in Liverpool will contribute to the insight for this study. Your input will help us better understand […]