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Patricia Yates Quote – Screen Tourism

“Our research shows that films and TV shows are powerful draws for visitors and it’s great to see VisitLiverpool roll out the latest phase of its campaign, putting the city and region’s fantastic screen tourism offer in the spotlight. With Liverpool providing the backdrop, inspiration and setting for so many stories brought to life on the silver screen, film-loving visitors really are spoilt for choice!

“It’s also timely with the launch of our international Starring GREAT Britain campaign, which sees Britain as the star of the show. Using films and TV shows as the hook we’re telling the story of our dynamic and diverse destinations including Liverpool, inspiring people to put themselves in the picture, discover more of Britain and book a trip right now.”
Patricia Yates
VisitBritain CEO