Tag : VisitBritain

03 Jun 2025

James Wood, Liverpool City Region Destination Partnership Marketing Campaign Manager, joins the VisitEngland LVEP webinar on Liverpool City Region's tourism sector.

FILM: LIVERPOOL’S VISITOR ECONOMY IN FOCUS – INSIGHTS FROM THE VISITBRITAIN LVEP WEBINAR

By James Wood, Liverpool City Region Destination Partnership Marketing Campaign Manager Liverpool City Region continues to cement its place as a must-visit destination for international travellers, and the latest VisitBritain LVEP webinar was a key opportunity to highlight what makes Liverpool unique. I had the pleasure of discussing how Liverpool’s visitor economy is evolving, where new opportunities lie, and how trade professionals can leverage the city’s strengths. This well-received webinar was delivered specifically for the hugely lucrative US travel trade […]

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03 Apr 2025

Liverpool’s Cinematic Legacy Showcased in new blockbuster showreel

Liverpool is rolling out the red carpet for film fans worldwide as Liverpool Film Office marks its 35th anniversary with a breathtaking new showreel, celebrating the region’s starring role on screen. Produced by award-winning Liverpool-based LA Productions and curated by renowned creative director Chris Bernard – whose debut film ‘Letter to Brezhnev’ premiered the same year the Film Office was founded – the showreel captures the magic of Liverpool City Region on film over the past 35 years in just […]

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04 Feb 2025

A CLOSER LOOK AT LIVERPOOL CITY REGION’S NEW FILM TOURISM CAMPAIGN – THE ULTIMATE ‘ON LOCATION’ SETTING FOR INTERNATIONAL FILM FANS

LIVERPOOL CITY REGION (LCR) IS NO STRANGER TO THE SPOTLIGHT. AS THE MOST FILMED UK CITY OUTSIDE LONDON, THE REGION BOASTS AN IMPRESSIVE RESUME OF FILM AND TV PRODUCTIONS THAT HAVE CAPTIVATED GLOBAL AUDIENCES. With a booming screen tourism industry, Visit Liverpool, in collaboration with Liverpool Film Office, has launched a new film tourism campaign titled ‘Liverpool. The Ultimate Setting’. This campaign celebrates Liverpool City Region’s rich cinematic history, while enticing film lovers worldwide to step into the scenes of […]

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24 May 2024

Free VisitBritain International Market Webinars

Join free live sessions to get the latest Britain inbound data, insights and top tips from VisitBritain/VisitEngland research and market specialists on how to successfully reach international markets. You can ask questions, learn about key trends and product demand, all in our one-hour sessions. This is the perfect platform to build and strengthen your strategy for international engagement with key inbound markets. The first webinars in June will be about Middle East & Asia region, followed by key European and […]

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02 Aug 2023

WELCOME TO THE BEATING HEART OF LIVERPOOL’S THRIVING VISITOR ECONOMY – “We do an awful lot for Liverpool… more than most people know…”

Being a marketing person, I tend to always think in terms of brands. In Culture Liverpool and Marketing Liverpool there are many – VistLiverpool, Invest Liverpool, Club Liverpool and Liverpool Convention Bureau – each of which champion Liverpool City Region in distinct and different ways. But one of our most enduring and effective offers isn’t strictly a brand at all. It’s a service. One that has steadfastly welcomed hundreds of thousands of visitors to our city over more than 40 […]

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04 Jul 2023

LIVERPOOL CITY REGION’S VISITOR ECONOMY ATTRACTIONS ONCE AGAIN JOINS THE NATIONAL LOTTERY DAYS OUT CAMPAIGN (NLDO)

The last National Lottery Days Out Campaign, which ran from October 2021 – March 2022 was worth more than £6.3m to the tourism industry. This year VisitBritain are delighted to announce a new National Lottery Days Out campaign. The new campaign launched yesterday (3 July 2023) and will allow National Lottery ticket holders to receive £25 off the entrance of over 500 UK attractions, experiences and guided tours. Lottery ticket holders will be able to choose from any participating experience […]

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