Liverpool City Region is on a mission to attract more major events under a new strategy agreed at today’s Combined Authority meeting. The City Region enjoys a global reputation for delivering high-quality, high-profile cultural, sporting and business events such as Eurovision, the Open Championship and the Labour Party Conference. The sector generates an estimated £900m a year for the City Region, creating jobs, raising the area’s profile and fostering civic pride and wellbeing. But the global market for attracting major events is becoming increasingly competitive leading to today’s approval of a more unified, proactive approach. Aligning major cultural, sporting and business events and recognising their role in tourism and investment, […]



