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Liverpool City Region
Visitor Economy Sector
Your official Tourist Board: Supporting our vibrant visitor economy.
There’s no doubt that Liverpool City Region is a place that people want to be. In fact, more than 60 million people visit the cultural, musical and sporting landmarks that make up this vibrant region every year. The visitor economy alone contributes over £4.9 billion every year to local businesses which employ around 57,000 people.
It’s no surprise that Liverpool City Region Destination Partnership is firmly committed to keeping the heartbeat of the region’s visitor economy going – particularly given challenging times. As the official Liverpool City Region Visitor Economy Partnership (LVEP), we work in partnership with both the private and public sector to develop the potential of our visitor economy.
We can provide you and your business with the opportunity to:
- Access visitor economy research and intelligence that supports decision-making and increases commercial income
- Access external funding opportunities to boost your businesses growth opportunities
Local Visitor Economy Partnership
In April 2023, VisitEngland approved the Liverpool City Region application to be one of the first Local Visitor Economy Partnerships (LVEPs) in the country. The LVEP provides an important opportunity for us to work across the city region to promote the visitor economy sector and tourism offer.
Find out more about LVEPS.
Destination Management Plan
A new Destination Management Plan has been developed by the pioneering Local Visitor Enterprise Partnership (LVEP), which sets out for the first time a unified vision across the city region to further accelerate growth over the next five years.
The comprehensive plan aims to make the region the best place in the UK to ‘visit and stay for a day, a week or a lifetime’ by 2030.
Other Visitor Economy Initiatives
Liverpool City Region Tourism Awards
North West Research
LCRDP Newsletter
LCR Visitor Economy Accessibility Support Toolkit
News from Liverpool City Region
A CLOSER LOOK AT LIVERPOOL CITY REGION’S NEW FILM TOURISM CAMPAIGN – THE ULTIMATE ‘ON LOCATION’ SETTING FOR INTERNATIONAL FILM FANS
Lights, Camera, Location! VisitLiverpool Shines the Spotlight on Liverpool City Region’s Film Locations with Second Phase of Screen Tourism Campaign
VisitBritain launches global screen tourism campaign with blockbuster-inspired film
BBC Radio 1: Sam Fender announced as first headliner for Radio 1’s Big Weekend 2025 in Liverpool
INTX Strengthens Partnership with The Mersey Forest by Supporting Local Initiatives and Volunteering at Griffin Wood.
Maray is awarded top sustainability accolade by the sustainable restaurant association
Liverpool marks the ‘Year of the Snake’ with Spectacular Celebrations