Tourism businesses across the Liverpool City Region are invited to unlock new growth opportunities with two FREE, expertly designed training courses from VisitEngland.
Whether you’re looking to attract international visitors or develop unforgettable wine tourism experiences, these courses are your gateway to global success.
Course 1: Taking England to the World
Are you ready to welcome the world to your doorstep? This self-paced, 8-hour e-learning course is perfect for small to medium-sized tourism businesses aiming to grow their international appeal. Developed by VisitEngland, it’s packed with practical insights to help you become “international ready.”
What You’ll Learn:
- The benefits of inbound tourism and how it differs from domestic travel
- How to identify and target international markets
- Navigating the travel distribution system (tour operators, OTAs, wholesalers)
- Creating competitive pricing and compelling packages
- Building a strong digital presence and engaging global audiences
- Networking, trade shows, and long-term partnerships
- Crafting a strategic export plan for sustainable growth
Why It’s Worth Your Time:
- Diversify your customer base and boost revenue
- Learn from VisitEngland’s expert insights
- Gain confidence in marketing to international travellers
- Build a step-by-step export plan tailored to your business
Delivery: Online, self-paced
Duration: Approx. 8 hours
Best For: SMEs in accommodation, tours, attractions – but open to all tourism sectors
Sign up now and start your journey to global success!
Course 2: Taking England’s Wine Tourism to the World
If you’re a vineyard or winery offering visitor experiences, this bespoke training is designed just for you. Backed by WineGB and VisitEngland, this course will help you tap into the booming inbound tourism market and turn your wine experiences into must-visit destinations for international travellers.
Key Modules Include:
- Understanding the value of inbound tourism (33.5M visitors spent £26.6B in 2023!)
- Identifying tourist motivations and buying behaviours
- Creating inclusive, sustainable, and memorable wine experiences
- Making your experiences bookable and visible in the tourism distribution system
- Budgeting for distribution and pricing for profitability
- Promoting your product through SEO, PPC, and digital marketing
Already taken the general course?
If you’ve completed Taking England to the World, you only need to complete the Wine Tourism module. Just email academy@visitbritain.org to get access.
Delivery: Online, self-paced
Best For: English vineyards and wineries offering tourism experiences
Goal: Attract more international visitors and grow your wine tourism busines
Ready to Grow?
Both courses are completely free and designed to help you thrive in the international tourism market. Whether you’re just starting out or looking to refine your strategy, these programmes offer the tools, insights, and confidence to take your business to the next level.
For more information and to book your place, click HERE (You may need to register to access the training element of the website)