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Liverpool City Region
North West Research
North West Research (NWR) delivers high-quality intelligence and data-driven insights to support strategic decision-making across the tourism sector. Our multi-disciplinary research services transform raw data into actionable intelligence—enabling businesses to assess sector performance, refine planning, develop products, and implement effective, measurable marketing strategies.
What We Do
Driven by growing demand for robust, reliable intelligence, NWR has evolved into a leading provider of tourism-focused research. We specialise in market profiling and the evaluation of key assets across the Liverpool City Region, including attractions, events, and venues.
Our core services include:
- Quantitative and qualitative research
- Face-to-face interviews and focus groups
- Online surveys
- Advanced data analysis
We continually expand our capabilities, especially in digital environments, by investing in cutting-edge tools such as segmentation software and geospatial mapping technologies.
Why It Matters
We go beyond data collection to deliver insights that are clear, contextualised, and sector-relevant. Our research empowers clients to make informed decisions with confidence.
Recent projects include:
- Visitor and exhibition evaluations for National Museums Liverpool, FACT, The Institute of Cultural Capital, and Liverpool BID Company
- Audience and event research for Culture Liverpool, Royal Albert Dock, Port Sunlight Village Trust, and Wirral and Sefton Councils
Contact one of our team members to learn how we can support your business.