This summer, Liverpool City Region is set to shine brighter than ever. From the epic LFC Premier League Victory Parade to the energy of BBC Radio 1’s Big Weekend, our city is THE place to be for music, art, sport, culture – and extraordinary memories.
With a packed calendar of world-class events and visitors from across the globe, it’s time to roll out a warm, unified welcome that reflects the spirit of our city and its people.
That’s where your ‘Summer in the City’ toolkit comes in – and we’re inviting every partner across the Liverpool City Region to get involved.
YOUR FREE TOOLKIT FOR SUMMER IN THE CITY
With your support, we can ensure every touchpoint – from stations and streets to shop windows and screens – radiates the same warm welcome, sense of arrival and excitement for every visitor.
Here’s why downloading and using the toolkit makes a real difference:
- Build trust and recognition across diverse audiences.
- Strengthen emotional connection through familiar, friendly visuals.
- Improve wayfinding and visitor flow, reducing confusion and increasing dwell time.
- Inspire social sharing, turning every street corner into a backdrop for memories.
Click the image above to download the toolkit.
Pam Carroll, Head of Marketing, Liverpool City Region Destination Partnership, is encouraging the region’s visitor economy to utilise the assets to get the most out of an anticipated Summer 2025 boom.
“This summer is a milestone moment for Liverpool City Region – a celebration of who we are and everything we offer. Adoption of our ‘Summer in the City’ assets empowers every corner of the visitor economy to contribute to a shared experience that’s joyful, welcoming, and uniquely Liverpool. With so many unforgettable events on the horizon, this punchy, bright and impactful toolkit gives participating partners a competitive edge, uniting our visitor economy through one clear voice, one big welcome, and endless reasons to explore. Let’s work together to showcase the spirit of our city and make every visitor feel like they’re part of something special.”
A SUMMER TO REMEMBER: WHAT’S ON ACROSS LIVERPOOL CITY REGION
Here’s just a taste of the incredible events lighting up Summer 2025:
- BBC Radio 1’s Big Weekend (23–25 May) – With headliners like Dua Lipa and Chase & Status, electrifying Sefton Park.
- LFC Premier League Victory Parade (26 May) – Join the sea of red as the city celebrates its champions.
- Bees: A Story of Survival (from 24 May) – A fascinating new exhibition at the World Museum.
- Southport Food & Drink Festival (30 May–1 June) – A treat for all the senses.
- Liverpool Biennial 2025 (from 7 June) – Cutting-edge art transforming venues citywide.
- Pride in Liverpool (July – Dates tbc) – One of Europe’s biggest free LGBTQ+ festivals.
- Southport Flower Show 2025 (August 14 – August 17)
- Southport Air Show (August 30-31)
- International Beatleweek (20–25 August) – The world’s greatest tribute to Liverpool’s most famous sons.
- Shakespeare North Playhouse’s Summer Season – Enjoy Macbeth and A Midsummer Night’s Dream, both with a twist and many more productions.
- Reminisce Festival (6 September) – Dance the summer away with classic club anthems.
Take a look at a bigger selection of what’s going on this summer in our Summer in the City events blog HERE.
From iconic music moments to immersive art, family fun, theatre, and food festivals – this summer is bursting with brilliance. Let’s welcome the world like only Liverpool City Region can. For full details of Liverpool City Region’s spectacular summer, head to visitliverpool.com
READY TO GET INVOLVED AND UNITE TOGETHER?
Access the official ‘Summer in the City’ toolkit now:
Download the toolkit HERE
Use it in your venues, digital channels, customer comms, signage, and more – and create a joined-up, super-colourful and warm welcome across the region.
Together, we’ll make Summer 2025 one to remember!