Liverpool has once again been recognised as a premier destination for group travellers, earning a nomination for the prestigious ‘Best UK Destination’ award at the 2025 Group Leisure & Travel Awards. This accolade highlights the city’s enduring appeal and its commitment to offering exceptional experiences for visitors.
This year’s nomination reaffirms Liverpool’s status as a top choice for group travel, reflecting its continuous efforts to enhance and expand its tourism landscape.
The Group Leisure & Travel Awards recognise and reward the best in group travel and tourism through categories such as Best UK Attraction, Best Tour Operator, and Best Event For Groups – with Liverpool sitting in the Best UK Destination category.
Natalie Wyatt, Managing Director of Liverpool City Region Destination Partnership said:
“We are absolutely delighted that Liverpool has been nominated for ‘Best UK Destination’ at the Group Leisure & Travel Awards. This recognition reflects the incredible experiences our city and the wider region offers for group travel and visitors. Liverpool is a city that welcomes visitors with open arms, and this nomination is a testament to the hard work of everyone in our tourism and hospitality sector. We encourage everyone who loves Liverpool to vote and help us bring this award home!”
Why You Should Vote for Liverpool!
Known for its legendary hospitality and unforgettable experiences, Liverpool and the wider city region is the ultimate destination for group travel. Whether you’re planning a cultural deep dive, a musical pilgrimage, or an adventure-filled itinerary, this vibrant destination has something for everyone. With a perfect blend of history and modernity, this region is the go-to place for groups seeking something special.
The calendar is jam packed with events of every shape and size all year round too with 2025 welcoming some big hitters.
From sporting greats like the Randox Grand National Festival and the World Boxing Championships, to music festivals like Radio 1’s Big Weekend, summer Concerts at Anfield and huge exhibitions like the Liverpool Biennial and Beyond Van Gogh arriving, there’s something for everyone to enjoy.
The city region rolls out the red carpet for groups too. Well known as a coach friendly city with coach welcome schemes and a new incentive programme for coach drivers, getting to and around the region couldn’t be easier. Whether you’re spending your trip in the region or using Liverpool as a base to explore the North West, everybody is welcomed with open arms. You can find out more information about travel to Liverpool in the brand new Liverpool City Region for Groups Guide here.
Want to see Liverpool bring it home? We’d love you to vote for us! Cast your vote for Liverpool to win ‘Best UK Destination’ here.
Whilst you’re voting, make sure to vote for our Liverpool City Region partner, British Music Experience, who have been nominated for ‘Best Museum or Gallery’.